DFS' BIGGEST BEAUTY EVENT OF THE YEAR INVITES CUSTOMERS TO EXPLORE NEW DIMENSIONS OF BEAUTY
HONG KONG and MACAU, Aug. 4, 2023 /PRNewswire/ -- DFS Group, the world's leading luxury travel retailer, launches its most forward-looking beauty event of the year. Themed "Explore New Dimensions," DFS aims to redefine beauty dimensions and possibilities, bringing together 15 world-renowned brands to curate a series of exclusive experiences that offer guests personalized shopping journeys leveraging AR and AI technology and limited-time offers at select DFS stores in Hong Kong SAR, Macau SAR, Singapore, Bali, Guam, Saipan, Paris and Venice.
- Digitalization is an essential feature of the journey to Explore New Dimensions following DFS' award-winning venture into the metaverse in 2022.
- The augmented reality (AR) face filters Magic Mirror offers customers a fun and instantaneous Glam Up and Glow Up transformation, digitally.
- "We are extremely excited to be back live-in person to present our biggest beauty event of the year in partnership with 15 world-renowned brand partners.
- At all DFS stores during the beauty event of the year, customers will receive a complimentary compact mirror upon a designated spend amount*.