Avalon Regal Theater

Regal Unlimited Road Trip Embarks on Coast to Coast Journey

Retrieved on: 
Friday, September 27, 2019
Drinks, Food and drink, Soft drinks, Coca-Cola, Kosher food, Cola, The Coca-Cola Company, Avalon Regal Theater

KNOXVILLE, Tenn., Sept. 27, 2019 /PRNewswire/ --Regal and Coca-Cola invite movie lovers across the country to their local Regal theatres throughout the month of October to experience the excitement of the Regal Unlimited Road Trip, win prizes, taste Coca-Cola products, and more.

Key Points: 
  • KNOXVILLE, Tenn., Sept. 27, 2019 /PRNewswire/ --Regal and Coca-Cola invite movie lovers across the country to their local Regal theatres throughout the month of October to experience the excitement of the Regal Unlimited Road Trip, win prizes, taste Coca-Cola products, and more.
  • The Regal Unlimited caravan will stop in 15 markets to host tailgate parties in select Regal theatre parking lots and on local college campuses.
  • Regal and Coca-Cola will begin the road trip in Los Angeles and end their journey on Halloween in New York City.
  • "Regal is thrilled to partner with Coca-Cola to bring the Regal Unlimited Road Trip to life," said Ken Thewes, Chief Marketing Officer at Regal.

Regal's egg-cited for its first augmented reality Easter egg hunt

Retrieved on: 
Monday, April 15, 2019
Marketing, Augmented reality, Applications of computer vision, Regal, Avalon Regal Theater, Augment

KNOXVILLE, Tenn., April 15, 2019 /PRNewswire/ --Regal is egg-cited to announce the launch of a weeklong, nationwide Easter egg hunt beginning Monday, April 15, that will bring blockbuster movie posters to life.

Key Points: 
  • KNOXVILLE, Tenn., April 15, 2019 /PRNewswire/ --Regal is egg-cited to announce the launch of a weeklong, nationwide Easter egg hunt beginning Monday, April 15, that will bring blockbuster movie posters to life.
  • Movie fans are invited to use the Regal mobile app's augmented reality filter to scan in-theatre posters and unlock exclusive rewards, redeemable through Tuesday, April 30, at all participating Regal theatres.
  • "With the rise of augmented reality, we strive to stay on the forefront of cutting-edge technology to give our guests unbeatable entertainment experiences, as well as reward Regal's loyal moviegoers."
  • This will open an augmented reality platform that, when aimed at the correct poster, will reveal the hidden egg and its associated prize.