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After Achieving Success in the Digital Advertising Waters, Banjo Minnow™ Launches in The Deep Blue on National Television

Retrieved on: 
Thursday, May 19, 2022

LOS ANGELES, May 19, 2022 /PRNewswire-PRWeb/ -- Script to Screen, a Direct Response/Direct-to-Consumer agency with 35 years of experience as the market leader assisting some of the most well-known products and brands, such as Amazon, SharkNinja, Keurig, Kenmore and Nutrisystem, in building and optimizing their Direct-to-Consumer channel, is entering the next launch phase for Banjo Minnow™, with a long-form DRTV campaign. The Banjo Minnow™ is the world's only genetic response fishing lure. The commercials produced by Script to Screen will now air in a national television advertising campaign after their recent digital advertising success.

Key Points: 
  • The commercials produced by Script to Screen will now air in a national television advertising campaign after their recent digital advertising success.
  • The Banjo Minnow became the number one lure in the world two years in a row.
  • The Product Development Team spent the last two years updating the Banjo Minnow to make the minnows more lifelike than ever.
  • After fishing in the waters of digital marketing, Banjo Minnow is once again returning to the open ocean of national television.

Script to Screen Announces Insider Interview on How to Build Your Brand with DTC Marketing

Retrieved on: 
Thursday, April 28, 2022

LOS ANGELES, April 28, 2022 /PRNewswire-PRWeb/ -- In the latest in a series of "ThoughtLeaderThursday" Insider Interviews hosted by integrated Direct Response/Direct-to-Consumer agency Script to Screen, its Co-Founder and Executive Creative Director Ken Kerry will join with Executive VP and Managing Partner of Cannella Media DTC Bill Raymond on How to Build Your Brand with DTC Marketing.

Key Points: 
  • Cannella owns the largest television CPA network in the industry, reaching more than 110 million households.
  • Insider Interview attendees will learn:
    This Insider Interview will launch Thursday April 28th, please visit:
    "For 35 years, we at Cannella Media DTC have helped marketers build brands through smart, transparent and efficient video placement.
  • I invite you to this interview where I will discuss our CPA network and our success in more detail," said Raymond.
  • Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses.

Script to Screen Announces Insider Interview on Direct Response Television: How Storytelling Can Grow Your Brand

Retrieved on: 
Thursday, March 24, 2022

LOS ANGELES, March 24, 2022 /PRNewswire-PRWeb/ -- In the latest in a series of "ThoughtLeaderThursday" Insider Interviews hosted by integrated Direct Response/Direct-to-Consumer agency Script to Screen, its Co-Founder and Executive Creative Director Ken Kerry will join with Chief Marketing Officer of Dental Choice Holdings, Bob Molhoek on Direct Response Television: How Storytelling Can Grow Your Brand on Thursday, March 24, 2022 at 2:00pm ET / 11:00am PT.

Key Points: 
  • Insider Interview attendees will learn:
    Long form vs. short form content: which is right for your brand?
  • Join our Insider Interview to learn the secrets of how to make direct response ads work for your product or service."
  • Kerry serves as Executive Creative Director at Script to Screen and his hands-on involvement ensures the highest production values are combined with solid Direct Response principles.
  • Established in 1986, Script to Screen is an industry-leading Integrated Direct Response Agency, delivering a single, end-to-end solution for Direct-to-Consumer sales, lead generation, web traffic and conversions, and retail lift.

Script to Screen Announces Insider Interview on Top Marketing Tactics to Sell More Products in 2022

Retrieved on: 
Thursday, February 17, 2022

While there, he authored six computer training guides, partnering with Frank Cannella to publish and market them.

Key Points: 
  • While there, he authored six computer training guides, partnering with Frank Cannella to publish and market them.
  • After selling the book series to a division of The Chicago Tribune, he joined Frank at Cannella Response Television, now Cannella Media DTC.
  • In addition to marketing various hit DTC products, including The Weed Thrasher and The Banjo Minnow, Medved has established Cannella Media DTC as a foundational player in the DTC media and marketing space.
  • I invite you to this Insider Interview where I will discuss our CPA network and our winning methods in more detail."

Script to Screen Announces Webinar on Top Influencer Marketing Strategies for 2022

Retrieved on: 
Monday, November 15, 2021

Influencer marketing is a vital tool that brands must utilize in order to stay relevant in today's fast-paced business climate.

Key Points: 
  • Influencer marketing is a vital tool that brands must utilize in order to stay relevant in today's fast-paced business climate.
  • By allocating media spend to influencer marketing, companies can target niche consumer segments that have been unavailable in the past.
  • Kerry and Slota will examine the importance of the role influencer marketing plays in increasing brand awareness, trust, and purchase intent.
  • To register for this complimentary event: https://www.scripttoscreen.com/register-for-under-the-influence-top-infl...
    Slota is the SVP of YouTube and Influencer Marketing at Havas Edge.

Script to Screen Announces Webinar on How DTC Stays Relevant in 2021

Retrieved on: 
Friday, October 8, 2021

Performance Marketing can help find the right media for a product/service and where that media will work the most efficiently.

Key Points: 
  • Performance Marketing can help find the right media for a product/service and where that media will work the most efficiently.
  • This webinar will demonstrate the importance of knowing your customers and staying current with their problems and concerns.
  • Abed Abusaleh is the expert on Performance Marketing and Script to Screen has gotten him to break down his successful techniques in our upcoming webinar.
  • Script to Screen has produced more long-form infomercials for more marketers than any other company.

Preeminent, Direct Response Company Script to Screen Celebrates 35-Year Anniversary

Retrieved on: 
Thursday, September 30, 2021

LOS ANGELES, Sept. 30, 2021 /PRNewswire-PRWeb/ -- Award-winning, integrated Direct Response infomercial production company Script to Screen will soon celebrate its 35th anniversary as one of the country's leading Direct-to-Consumer (DTC) video marketing ad agencies.

Key Points: 
  • LOS ANGELES, Sept. 30, 2021 /PRNewswire-PRWeb/ -- Award-winning, integrated Direct Response infomercial production company Script to Screen will soon celebrate its 35th anniversary as one of the country's leading Direct-to-Consumer (DTC) video marketing ad agencies.
  • Now, after winning more than 100 industry awards, including ERA and Joey Awards, Script to Screen is the recognized industry leader.
  • (The IMS Report has been recognized as the Direct Response monitoring, tracking, and ranking resource for over 25 years.)
  • Established in 1986, Script to Screen is an industry-leading Integrated Direct Response Agency, delivering a single, end-to-end solution for Direct-to-Consumer sales, lead generation, web traffic and conversions, and retail lift.

Script to Screen Announces Webinar on the Science of Modern Telesales

Retrieved on: 
Monday, September 20, 2021

Telesales are often forgotten about in a world of digital sales, but they can be an incredibly profitable source of sales.

Key Points: 
  • Telesales are often forgotten about in a world of digital sales, but they can be an incredibly profitable source of sales.
  • The way telesales work has changed drastically even in the last few years.
  • We can't wait for him to share his valued expertise with the followers of Script to Screen."
  • Script to Screen has produced more long-form infomercials for more marketers than any other company.

Script to Screen Supporting Return of Banjo Minnow™ With Dynamic Digital Ad Campaign

Retrieved on: 
Thursday, September 9, 2021

Banjo Minnow has been used by generations of fishermen and has provided them increased enjoyment of the sport and success each time they go fishing.

Key Points: 
  • Banjo Minnow has been used by generations of fishermen and has provided them increased enjoyment of the sport and success each time they go fishing.
  • The Banjo Minnow became the number one lure in the world two years in a row.
  • The Product Development Team spent the last two years updating the Banjo Minnow to make the minnows more lifelike than ever.
  • "It's gratifying to introduce a whole new generation to the Banjo Minnow," said Ken Kerry , Co-founder and Executive Creative/Strategy Director of Script to Screen.

LawnMaster® Launches NOPULL Series™ Gas Trimmers & Blowers

Retrieved on: 
Thursday, April 11, 2019

Introducing LawnMaster NOPULL Series powered by Cleva.

Key Points: 
  • Introducing LawnMaster NOPULL Series powered by Cleva.
  • Electronic push button start technology starts gas engines up to 250 times on a single charge supported by a removable battery.
  • During the 2019 National Hardware Show held in Las Vegas, Cleva will be debuting their new innovative LawnMaster NOPULL Series 2-cycle gas string trimmers, hand held and back-pack blowers inclusive of latest technological designs.
  • Beyond the amazing electronic ignition start, NOPULL Series grass trimmers sport other new technologies like 'Anti-Vibration Comfort' shock absorbing ball that's integrated onto the shaft and significantly reduces vibration.