ValuesCo Empowers Brands To Reward Purpose-Driven Customer Action Using Web3: $2.7M Raise, Working With Advertising Giants
LOS ANGELES, Jan. 26, 2023 /PRNewswire/ -- ValuesCo (www.values.co), a Web3 startup powering community-driven rewards ecosystems for good, has closed a $2.7 Million seed round. With the climate crisis, rising inequity, and hyperpolarization, 83% of Millennials & Gen Zs desire brands to align with their values (5WPR's 2020 Consumer Culture Report). ValuesCo is enabling a collaborative future for brands, creators and nonprofits to co-create social & environmental impact with their audiences. The platform transforms marketing and community engagement into participatory experiences driving quantifiable impact. "I started ValuesCo to empower young people to feel more agency and understand that grassroots solutions to the world's biggest challenges are possible," says Co-founder & CEO Andrew Berkowitz.
- ValuesCo is enabling a collaborative future for brands, creators and nonprofits to co-create social & environmental impact with their audiences.
- The startup has begun working with global advertising holding companies Publicis Groupe and dentsu on client concepts and projects.
- 43 of the top 100 brands ( Interbrand Best Global Brands 2022 ) have entered Web3 – including Nike & Reddit – with loyalty being the most common use case.
- With Missions, brands fund a reward pool and invite collaborators, including nonprofits & creators on ValuesCo, while unlocking the storytelling potential of the metaverse.