Bally's Corporation Enters Into Partnership With Minor League Baseball As First-Ever National Media Rightsholder and Exclusive Fantasy and Gaming Partner
PROVIDENCE, R.I., March 31, 2023 /PRNewswire/ -- Bally's Corporation (NYSE: BALY) today announced a multi-year partnership with Minor League Baseball (MiLB) that makes Bally's the first-ever National Media Rightsholder and Exclusive Fantasy & Gaming Partner of MiLB. This wide-ranging, multimedia partnership provides Bally's Corporation with live broadcast and exclusive free-to-play gaming content rights across its digital platforms and strategic partner channels, which, when coupled with Bally's innovative social and interactive features, will provide MiLB fans with a unique in-stadium and at-home experience. Under the terms of the partnership, Bally's receives the right to use MiLB's official marks in marketing as well as in-park signage, broadcast, and digital exposure.
- Under the terms of the partnership, Bally's receives the right to use MiLB's official marks in marketing as well as in-park signage, broadcast, and digital exposure.
- Notably, the partnership extends to Bally Live™, Bally's new, over-the-top, proprietary platform that features ultra-low latency fan engagement tools.
- "We couldn't be more pleased to have Bally's Corporation as an Official Partner of MiLB," said Kenny Gersh, Executive Vice President, Media and Business Development for Major League Baseball.
- "Since assuming operations of Minor League Baseball in 2021, we've focused on growing the reach and awareness of our impressive young prospects and iconic MiLB teams.