Trendyol and PASHA Holding sign an agreement for a joint venture in the Azerbaijan market
With an agreement signed with Baku-based PASHA Holding, one of the largest conglomerates in the Caucasus region, to establish a joint venture company to provide e-commerce services in Azerbaijan, Trendyol is taking another step in its international growth strategy, after launching its first platform outside Türkiye, in Germany, in 2022.
- With an agreement signed with Baku-based PASHA Holding, one of the largest conglomerates in the Caucasus region, to establish a joint venture company to provide e-commerce services in Azerbaijan, Trendyol is taking another step in its international growth strategy, after launching its first platform outside Türkiye, in Germany, in 2022.
- Çağlayan Çetin, President of Trendyol Group, stated: "The synergies created by PASHA Holding's experience in the Azerbaijan market and Trendyol's expertise in technology, logistics and manufacturing will make significant contributions to the development of the e-commerce ecosystem in Azerbaijan.
- PASHA Holding CEO Jalal Gasimov commented: "The interest for e-commerce has surged in Azerbaijan due to its convenience, wider product selection, and competitive pricing.
- Founded in Istanbul thirteen years ago, Trendyol has evolved from a private label fashion site to Türkiye's leading multi-category marketplace.