BIC® LIGHTS UP AMERICA TO FIND SNOOP DOGG'S EZ REACH ® LIGHTER
SHELTON, Conn., April 20, 2023 /PRNewswire/ -- BIC, a world leader in stationary, lighters, and shavers, is calling on consumers to help find entertainment superstar Snoop Dogg's BIC® EZ Reach® Lighter which was "borrowed" by music icon Willie Nelson in the most recent spot launched by the brand.
- BIC EZ Reach Lighters are so useful that friends and family tend to "borrow" them for their own lighting needs.
- With the help of Snoop and Martha, BIC EZ Reach is lighting up the ultimate search party for the ultimate lighter with an epic sweepstakes.
- Martha, Snoop and Willie will also be promoting the sweeps with social posts, setting up the call to action to find Snoop Dogg's BIC EZ Reach Lighter.
- Help Find Snoop Dogg's BIC® EZ Reach® Lighter Sweepstakes begins at 12:00:00 AM ET on 4/17/23 & ends at 11:59:59 PM ET on 4/30/23.