bb.q Chicken Teaches Americans to Speak Korean…Fried Chicken in First National Ad Campaign for the Rapidly Growing Franchise
The new bb.q Chicken ads serve as an invitation for Americans to try the franchise's superior and authentically Korean light, crispy and flavorful fried chicken -- so crispy in fact, it comes through loud and clear in the new YouTube spots. The franchise offers an extensive menu of 14 different flavor options, created with marinades delivered directly from Seoul and served on boneless and bone-in options. Other fan favorites at bb.q are K-food offerings, such as ddeok-bokki and kimchi fried rice.
- The franchise offers an extensive menu of 14 different flavor options, created with marinades delivered directly from Seoul and served on boneless and bone-in options.
- The new bb.q Chicken ad campaign launched on March 1, reaching potential customers for more than 250 North American bb.q locations.
- The ads were created by full-service marketing agency MGH , which managed all creative and media buying for the campaign.
- It was for this reason that bb.q Chicken launched a campaign with an educational tone.