Fastest Growing Pet Food Segment Reflects Consumer Interest in Health, Wellness
Sales growth among the pet food category segments demonstrates consumers’ willingness to pay a premium for pet foods perceived as providing specific health benefits.
- Sales growth among the pet food category segments demonstrates consumers’ willingness to pay a premium for pet foods perceived as providing specific health benefits.
- Continued growth in the fresh pet food segment is expected to usher in new market entrants and may create opportunities for new ingredient suppliers.
- Consumer research firm Mintel found that more than half of U.S. pet food buyers perceive freshly prepared foods to be healthy, and 79% are willing to pay more for healthier pet food products.
- Roberts said the market potential for pet food and ancillary pet products shows signs of expanding even beyond its considerable growth of recent years.