AVIA Releases OTT Study in Singapore at its First OTT Upfront Showcase Presenting Premium Content at its Best
The research shows that Premium OTT streaming services (OTT) are clearly differentiated from videos viewed on social media or video sharing sites.
- The research shows that Premium OTT streaming services (OTT) are clearly differentiated from videos viewed on social media or video sharing sites.
- OTT was highly valued by consumers in Singapore for having the highest quality content.
- 58% of respondents indicated that they felt premium OTT services had high quality content, compared to only 36% for social media and video sharing services.
- Dinesh Ratnam, Country Manager, Singapore, Malaysia and Brunei, iQIYI International, commented, "AVIA's research further cements the rise of OTT and the appreciation for the premium content on OTT platforms.