Marco Materazzi

The Budweiser ReCup Arena

Retrieved on: 
Thursday, April 4, 2019
Association football, FIFA World Cup, Budweiser, Anheuser-Busch InBev, FIFA Fan Fest, InBev, Marco Materazzi

More than 50,000 cups collected at arenas and at the FIFA Fan Fests after the summer tournament have been used to create a new sports facility, the Budweiser ReCup Arena.

Key Points: 
  • More than 50,000 cups collected at arenas and at the FIFA Fan Fests after the summer tournament have been used to create a new sports facility, the Budweiser ReCup Arena.
  • Over 3.2 million Budweiser Red Light Cups were used during the recent FIFA World Cup, many of which fans took home as souvenirs.
  • Today, the opening of the Budweiser ReCup Arena in Sochi, Russia, was attended by official guests including Marco Materazzi, FIFA Legend, Andrei Markov, Minister of sports of Krasnodar region and Konstantin Tamirov, Marketing Director of AB InBev Efes.
  • Throughout the tournament, Budweisersurprised fans with its activations, gave them euphoric emotions, so we decided to create a unique facility Budweiser ReCup Arena specifically to extend this experience.

The Budweiser ReCup Arena

Retrieved on: 
Thursday, April 4, 2019
Association football, FIFA World Cup, Budweiser, Anheuser-Busch InBev, FIFA Fan Fest, InBev, Marco Materazzi

More than 50,000 cups collected at arenas and at the FIFA Fan Fests after the summer tournament have been used to create a new sports facility, the Budweiser ReCup Arena.

Key Points: 
  • More than 50,000 cups collected at arenas and at the FIFA Fan Fests after the summer tournament have been used to create a new sports facility, the Budweiser ReCup Arena.
  • Over 3.2 million Budweiser Red Light Cups were used during the recent FIFA World Cup, many of which fans took home as souvenirs.
  • Today, the opening of the Budweiser ReCup Arena in Sochi, Russia, was attended by official guests including Marco Materazzi, FIFA Legend, Andrei Markov, Minister of sports of Krasnodar region and Konstantin Tamirov, Marketing Director of AB InBev Efes.
  • Throughout the tournament, Budweisersurprised fans with its activations, gave them euphoric emotions, so we decided to create a unique facility Budweiser ReCup Arena specifically to extend this experience.