ITF unveils new research into gender equality in sport
Retrieved on:
Monday, April 12, 2021
To make a positive impact in this area, it is vital that we have a credible understanding of media and social media language.
Key Points:
- To make a positive impact in this area, it is vital that we have a credible understanding of media and social media language.
- The results reveal that, despite similar public appetite across both men\'s and women\'s tennis, there is a distinct difference in the narrative surrounding them.
- Comparative analysis between male and female athletes was undertaken on a sample of 25,000 online posts per gender, per sport, per year, per language/country.
- All relative differences between male and female players are statistically significant at the 99% confidence interval.\nSearch analysis was conducted using Google, incognito.\n'