Labatt USA Signs Five-Year Agreement with Detroit Red Wings
BUFFALO, N.Y., Oct. 17, 2022 /PRNewswire/ -- Labatt USA today announced a five-year agreement with the Detroit Red Wings that extends their current partnership through the end of 2025-26 NHL season. The agreement solidifies the rights for Labatt to use Red Wings logos and marks on all primary and secondary packaging, full branding rights at Little Caesars Arena, and 30 seconds of each period will feature Labatt for viewers at the game or at home.
- Labatt Blue Celebrates Partnership Extension with Limited Edition Detroit Red Wings Promo Packs; Hockey Fans Can Scan QR Code to Win Tickets to Game at Little Caesars Arena
BUFFALO, N.Y., Oct. 17, 2022 /PRNewswire/ -- Labatt USA today announced a five-year agreement with the Detroit Red Wings that extends their current partnership through the end of 2025-26 NHL season. - "Red Wings hockey means so much to Detroit and Labatt beer drinkers," said Corey Berger, associate brand manager, Labatt.
- Additionally, Labatt Blue unveiled its limited-edition Detroit Red Wings packaging just ahead of the 2022-23 season.
- Proudly headquartered in Buffalo, New York, Labatt USA has imported Labatt Blue and Labatt Blue Light from Canada since 1951.