White Claw Hard Seltzer

United States Alternative Adult Beverages Market Report Explores Emerging Adult Beverage Sectors and Innovative Brands - ResearchAndMarkets.com

Retrieved on: 
Monday, April 1, 2024
Retail, Wine & Spirits, HARD, RTD, Drink, Growth, White Claw Hard Seltzer, Coronavirus, Research, Collision, CBD, Wine, Hard seltzer, Alcoholism, Maharajkumar of Vizianagram, THC, Hard, Liquor

The "2023 Alternative Adult Beverages in the U.S." report from Beverage Marketing has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "2023 Alternative Adult Beverages in the U.S." report from Beverage Marketing has been added to ResearchAndMarkets.com's offering.
  • The Alternative Adult Beverages in the U.S. report examines the burgeoning adult beverage types expanding the adult beverage horizon beyond the standard beer, wine and distilled spirits categories.
  • This market report includes data as well as discussion of innovation and the consumer need states and attitudes driving it.
  • The report discusses a broad range of entrepreneurial brands in various emerging sectors and sub-sectors and quantifies key sectors and brands.

Liquid Death closes $67 million in strategic financing including top distributors at $1.4 billion valuation

Retrieved on: 
Monday, March 11, 2024
Sustainability, Retail, Environment, Food, Beverage, Liquid Death, Tea, Growth, Sport, Neal Brennan, White Claw Hard Seltzer, Chappelle's Show, Thirst, Partnership, News, Live Nation Entertainment, Coinbase, Water, NFL, DeAndre Hopkins, Drug

Liquid Death, the healthy beverage platform and one of fastest growing non-alcoholic brands, has closed $67 million in financing from strategic partners and new investors including top national distributors, along with notable names in entertainment and sports.

Key Points: 
  • Liquid Death, the healthy beverage platform and one of fastest growing non-alcoholic brands, has closed $67 million in financing from strategic partners and new investors including top national distributors, along with notable names in entertainment and sports.
  • “Liquid Death has become the fastest growing and leading brand across the water, flavored sparkling water, and iced tea categories.
  • “What began as appealing to inbound interest has culminated in a leading group of strategic investors from finance, entertainment and distribution backgrounds.
  • 1 distributors in North Carolina, Oregon, Utah, and Washington, and top distributors in other key markets around the country.

White Claw™ Tequila Smash Transforms Tequila into the Ultimate Social Beverage with Authentic Mexican Tequila and Real Juice and Iconic White Claw® Flavors

Retrieved on: 
Tuesday, March 26, 2024
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CHICAGO, March 26, 2024 /PRNewswire/ -- Tequila has never been more popular, but even people who love it shoot it down with salt and lime or hide it under heaps of sugar in Margaritas. That's because Tequila has a unique taste that makes it challenging to blend with most fresh fruit flavors.

Key Points: 
  • White Claw®, the pioneer in refreshing tasting beverages created White Claw™ Tequila Smash, the first Tequila drink with the perfect balance of ultra-pure seltzer, authentic Tequila, and iconic fresh fruit flavors White Claw is known for—without added sugar and 100 calories per 12 oz.
  • White Claw finally turned Tequila into the refreshing tasting social drink it was always meant to be, one for sharing not shooting.
  • White Claw Tequila Smash smashes together real Tequila and real fruit juice—iconic White Claw flavors plus new notes inspired by beloved tropical fruit flavors in Mexico—in a whole new way.
  • White Claw Tequila Smash Strawberry Guava: Guava is native to Mexico, used for centuries in food and drink, including aguas frescas.

WHEREHOUSE BEVERAGE CO Announces Distribution Deals in Five Markets, Ushering THC Beverages Into the Mainstream

Retrieved on: 
Tuesday, November 14, 2023
Retail, Cannabis, Other Consumer, Women, Online Retail, Seniors, Convenience Store, Other Retail, Wine & Spirits, Men, LGBTQ+, Natural Resources, Specialty, Food, Beverage, Consumer, Drink, THC, Stock, WYNK, Light, White Claw Hard Seltzer, Soft drink, CBD

WHEREHOUSE BEVERAGE CO (WHBCo), a next-generation beverage company specializing in clean, flavorful, precision-dosed THC beverages, today announces distribution deals in Chicagoland, New Jersey, Ohio, Connecticut and Massachusetts that will put its flagship beverage WYNK, a hemp-derived THC-infused seltzer , on the shelves of traditional beverage retailers in five major markets across the U.S.

Key Points: 
  • WHEREHOUSE BEVERAGE CO (WHBCo), a next-generation beverage company specializing in clean, flavorful, precision-dosed THC beverages, today announces distribution deals in Chicagoland, New Jersey, Ohio, Connecticut and Massachusetts that will put its flagship beverage WYNK, a hemp-derived THC-infused seltzer , on the shelves of traditional beverage retailers in five major markets across the U.S.
  • These deals mark a new era for the brand—which is already available in over 100 stores across Minnesota and in 32 states through direct-to-consumer online sales—and represent an exciting advancement in the broader cannabis beverage space.
  • WYNK is made with a 1:1 ratio of naturally occurring, hemp-derived THC to CBD, infused at 2.5mg and 5mg per can, creating a balanced, light and social buzz.
  • With zero sugar and zero calories, this low-dose infused-beverage is available in three flavors, including Black Cherry Fizz, Juicy Mango and Lime Twist.

This Week in Consumer News: 12 Stories You Need to See

Retrieved on: 
Friday, December 8, 2023
Research, Drink, White, Drinking, Food, Best, Pizza Hut, Database, Ace, Related, Energy drink, Yeti, Geography, Subject-matter expert, White Claw Hard Seltzer, Food technology, Alcohol, PR Newswire, Carol of the Bells, Robotics, News, Taste, Soft drink, Publishing

NEW YORK, Dec. 8, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists covering the consumer and retail industries stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed.

Key Points: 
  • Starting December 5, when players order the NBA® 2K24 STARRY® combo, which includes the choice of any Pizza Hut Melts® and 20 oz.
  • Once players redeem their NBA Locker Code in NBA® 2K24, they will have access to in-game apparel and MyPLAYER skill boosts for 10-games.
  • Subject Matter Experts: Access ProfNet , a database of industry experts to connect with as sources or for quotes in your articles.
  • Related Resources: Read and subscribe to our journalist- and blogger-focused blog, Beyond Bylines , for media news roundups, writing tips, upcoming events, and more.

White Claw® Launches a Radically New Beverage for Adults That Tastes and Feels Like an Alcoholic Drink, Without the Alcohol. White Claw™ 0% Alcohol is a Breakthrough that Redefines Drinking.

Retrieved on: 
Wednesday, December 6, 2023
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CHICAGO, Dec. 6, 2023 /PRNewswire/ -- White Claw®, which changed the way adults drink when it pioneered the innovative, refreshing Hard Seltzer beverage category, is now redefining Drinking itself with the launch of an entirely new beverage category: White Claw™ 0% Alcohol. It's a one-of-a-kind premium seltzer for adults, with a depth of complexity that tastes, feels, and looks like no other non-alcoholic drink.

Key Points: 
  • It's a one-of-a-kind premium seltzer for adults, with a depth of complexity that tastes, feels, and looks like no other non-alcoholic drink.
  • When alcohol is stripped out of alcoholic beverages, like with non-alcoholic beer, then taste, flavor, and the complexity that alcohol provides goes with it.
  • As a leading-edge beverage company with a culture of innovation, White Claw Seltzer Works spent decades researching how taste and alcohol work together.
  • White Claw 0% Alcohol arrives at a time when consumer drinking culture, once synonymous with drinking alcohol, has fundamentally changed.

Liquid Death appoints former White Claw executive Stephen Ballard as Chief Commercial Officer

Retrieved on: 
Tuesday, October 3, 2023
Sustainability, Environment, Wine & Spirits, Teens, Food, Beverage, Consumer, Other Consumer, Retail, Sprouts, Kroger, Sprouts Farmers Market, Senior, Safeway, Whole Foods Market, White Claw Hard Seltzer, Live Nation Entertainment, CCO, Target, Amazon (company), Ballard, 7-Eleven, Albertsons, Liquid Death, Cooperative, Health, Drug, Tourism, Walmart, Publix

Liquid Death, the beverage company making health and sustainability 50x more fun, has appointed Stephen Ballard as its first ever Chief Commercial Officer, effective as of October 2.

Key Points: 
  • Liquid Death, the beverage company making health and sustainability 50x more fun, has appointed Stephen Ballard as its first ever Chief Commercial Officer, effective as of October 2.
  • “He was instrumental in successfully scaling White Claw into a massive brand at an unprecedented speed.
  • “In my career I’ve never seen anything like Liquid Death, which has driven sales in retailers ranging from Walmart to Whole Foods and has reinvented the way we all think about branding in the beverage category,” said Stephen Ballard, CCO of Liquid Death.
  • “I’m thrilled to be joining this unparalleled team and to continue bringing this premium healthy beverage brand into new retailers and markets.”
    For more information about Liquid Death, visit liquiddeath.com .

60% OF CONSUMERS PLAN TO CELEBRATE LABOR DAY; 55% INTEND TO PURCHASE ALCOHOLIC BEVERAGES, NUMERATOR REPORTS

Retrieved on: 
Tuesday, August 22, 2023
Shark Tank India (season 2), High Noon, Boston Beer Company, Travel, Food, Fraction, Beer, White Claw Hard Seltzer, Sale, Generation Z, Millennials, Memorial, Container deposit legislation in the United States, Growth, Labour, Wine, Retail, Liquor, Coors

Overall, fewer consumers plan to celebrate this year (60% in 2023 vs. 75% in 2022, but plans for recreational activities and travel are on the rise.

Key Points: 
  • Overall, fewer consumers plan to celebrate this year (60% in 2023 vs. 75% in 2022, but plans for recreational activities and travel are on the rise.
  • 42% of consumers expect rising prices to impact their Labor Day plans, remaining unchanged from the beginning of summer (Memorial Day Weekend).
  • Grilling or not, nine in ten consumers plan to purchase food and over half plan to purchase alcoholic beverages.
  • Among non-food planned purchases, 16% plan to purchase party supplies, 12% plan to purchase decorations, 10% plan to purchase games/activities, and 8% plan to purchase apparel.

Global Digital Marketing Transformation Consultancy VOKAL Expands its Influence with Launch of Visionary Creative and Content Agency To Whom It May Concern

Retrieved on: 
Tuesday, August 1, 2023
Bauer, Marketing, Culture, Ace Hardware, White Claw Hard Seltzer, B2C, Social marketing, Universal Music Group, Creativity, Traction, Commerce, Airbnb, Footlocker, Growth, Red Bull, Accenture, Coca-Cola, Environment, Social media, Adidas, Chamberlain, Culligan

CHICAGO, Aug. 1, 2023 /PRNewswire/ -- VOKAL, the Chicago-based global digital marketing transformation consultancy, has expanded its reach with the launch of To Whom It May Concern (TWIMC), an award-winning creative and content agency. The expansion serves to extend VOKAL's capabilities and capacities for delivering comprehensive, 360-degree business strategies for leading B2B and B2C brands. This agency extension demonstrates the direction in which global digital transformation is headed: unprecedented growth via the intersection of creativity and commerce that paves new growth pathways for companies at every stage of digital maturity.

Key Points: 
  • CHICAGO, Aug. 1, 2023 /PRNewswire/ -- VOKAL, the Chicago-based global digital marketing transformation consultancy, has expanded its reach with the launch of To Whom It May Concern (TWIMC), an award-winning creative and content agency.
  • This agency extension demonstrates the direction in which global digital transformation is headed: unprecedented growth via the intersection of creativity and commerce that paves new growth pathways for companies at every stage of digital maturity.
  • "By launching a visionary creative and content agency in house, we're bringing a truly unique value proposition to the market," said Lappin of the genesis of TWIMC.
  • Together, the influential pairing of agencies solves complex digital marketing transformation challenges for global brands and mid-market enterprises that need traction and results quickly.

White Claw® Hard Seltzer Wants You to 'CLAW™ Back Your Summer' with an Epic Remote Vacation and More Getaways

Retrieved on: 
Tuesday, August 1, 2023
White Claw Hard Seltzer, Intelligence, Gen, Drink, Friends, Clawback, Research, Long Weekend, QR, HARD, Love, Hard seltzer, White, Tourism, Shipbuilding, Hotel, Nightclub, Marketing

CHICAGO, Aug. 1, 2023 /PRNewswire/ -- With the midpoint of summer quickly approaching, a new survey from White Claw® Hard Seltzer shows that a staggering 54% of employed Americans haven't planned their summer vacation and 1 in 4 (24%) won't take all of their vacation time this year. As the nation's leading hard seltzer* and a brand that's synonymous with summer fun, White Claw is giving away a range of iconic summer getaways for fans and friends so they can unplug and unwind before the season's over.

Key Points: 
  • That's why throughout August, White Claw is giving away escapes as epic as its hard seltzers to help fans unplug for a day, long weekend or even a totally unplugged island vacation.
  • Day Off: Escape the grind of the workday with a stay at an epic mansion or luxury home for the day for you and your friends.
  • Week Off: Experience the ultimate escape to unplug and recharge, far away from work, with a week-long stay at a remote destination in Hawaii.
  • All Registered Trademarks, used under license by White Claw Seltzer Works, Chicago, IL.