Mars Ice Cream Billion Dollar Growth
NEWARK, N.J., June 26, 2023 /PRNewswire/ -- Since buying the DOVEBAR® 35 years ago, Mars has been an innovator in the Ice Cream category. Mars is a leader in confectionery, snacking, food, and pet care products and services and the maker of some of the world's most-loved brands, including a flourishing frozen treats segment. Today, the Mars Ice Cream ambition: to grow the business to $1 billion by 2030.
- Mars Ice Cream driving toward $1 Billion growth, creating positive societal impact with the latest DOVEBAR® innovation - sustainably sourced vanilla
NEWARK, N.J., June 26, 2023 /PRNewswire/ -- Since buying the DOVEBAR® 35 years ago, Mars has been an innovator in the Ice Cream category. - The global ice cream market is projected to hit $104.96 billion by 2029, up significantly from $73.62 billion in 20211, and Mars holds several of the top selling products in the U.S. frozen novelty category including SNICKERS® Ice Cream Bars, M&M'S® Ice Cream Sandwiches, TWIX® Ice Cream, and KIND® Frozen treats.
- "The widespread popularity of iconic Mars brands gives consumers the opportunity to enjoy their favorite candies as innovative Mars Ice Cream products," said Shaf Lalani, General Manager for Mars Ice Cream.
- "At Mars, we see an opportunity to grow our ice cream business not only in North America, but around the globe," said Anton Vincent, President at Mars Wrigley North America and newly appointed Head of Mars Ice Cream globally.