KING'S HAWAIIAN PARTNERS WITH ELI AND PEYTON MANNING TO MAKE SLIDER SUNDAY A TOUCHDOWN IN NEW CAMPAIGN
LOS ANGELES, Sept. 12, 2023 /PRNewswire/ -- King's Hawaiian® announced today a new two-year partnership with football legends Eli and Peyton Manning. The brothers will tackle a new central role in the brand's omnichannel marketing campaign, starring in ad spots about the ultimate weekend gathering – Slider Sunday, a weekly ritual that brings families and friends together over irresistible King's Hawaiian sliders.
- LOS ANGELES, Sept. 12, 2023 /PRNewswire/ -- King's Hawaiian® announced today a new two-year partnership with football legends Eli and Peyton Manning.
- The omnichannel marketing campaign includes TV commercials, digital advertising, retail activations, public relations and social media programs, and more.
- The campaign will feature two TV commercials showcasing how Eli and Peyton celebrate Slider Sunday, which began airing this week .
- "King's Hawaiian has been part of our gatherings with friends and family for quite some time, so this partnership is a great one," said Eli Manning.