85% OF CONSUMERS PLAN TO CELEBRATE EASTER 2023, NUMERATOR REPORTS
Overall, 85% of consumers plan to celebrate Easter this year, and it is the second-most popular holiday for purchasing candy, second only to Halloween, with 50% of celebrators intending to buy candy.
- Overall, 85% of consumers plan to celebrate Easter this year, and it is the second-most popular holiday for purchasing candy, second only to Halloween, with 50% of celebrators intending to buy candy.
- 85% of consumers plan to celebrate Easter but plans vary by generation.
- Gen X and Boomers+ are more likely to celebrate Easter overall, while Gen Z and Millennials are twice as likely to travel for the holiday.
- Over 1 in 4 Easter celebrators plan to celebrate the religious meaning behind the holiday.