Super Bowl XLIII

"Missed Opportunity for Advertisers" - Latinos Nearly Absent from Super Bowl Ads

Retrieved on: 
Thursday, February 11, 2021
National Football League, Professional sports leagues in the United States, Advertising, Communication design, Super Bowl commercials, Super Bowl XLIII, Super Bowl, Marketing

SANTA MONICA, Calif., Feb. 11, 2021 /PRNewswire/ --When Dr. Ines Poza began tracking minority representation in Super Bowl ads twenty years ago, she found something disturbing.

Key Points: 
  • SANTA MONICA, Calif., Feb. 11, 2021 /PRNewswire/ --When Dr. Ines Poza began tracking minority representation in Super Bowl ads twenty years ago, she found something disturbing.
  • Work testing ad concepts for the Total Market and Latino audiences piqued her interest in studying Super Bowl ads.
  • "I could see the population landscape changing and wondered if this would be reflected in the ultimate ad showcase the Super Bowl.
  • As for continuing to monitor Super Bowl ads, Poza says, "I'm looking forward to next year!"

Doritos Brings a New Dimension to This Year's Super Bowl Experience with Commercial Starring Jimmy Kimmel, Mindy Kaling and a Mystery Man Only Known as #FlatMatthew

Retrieved on: 
Friday, January 15, 2021
Miss USA, Disneyland, Doritos, Super Bowl commercials, Frito-Lay, Ali Landry, Super Bowl XLIII, Mindy Kaling, Television, Companies

Like a look that no one's ever had before," says Kimmel to Kaling referring to the mystery star.

Key Points: 
  • Like a look that no one's ever had before," says Kimmel to Kaling referring to the mystery star.
  • The Super Bowl campaign is in support of new Doritos 3D Crunch, one of the most anticipated Frito-Lay product launches in memory, making it perfectly fitting for the Super Bowl stage.
  • To be able to showcase this breakthrough product on the Super Bowl with the help of the incredible Jimmy Kimmel and Mindy Kaling is awesome.
  • And of course, Doritos 3D's original Super Bowl ad debuted in 1998 with the memorable "Laundromat" commercial starring actress Ali Landry, who was instantly deemed the "Doritos Girl."

Paul Overacker - Film and Television Director, Producer, and Technical Director - Keynoted the College at Brockport's Winter Gala

Retrieved on: 
Tuesday, November 19, 2019
NFL Network, The College at Brockport, State University of New York, Super Bowl XLIII, Sports in Florida, Sports in the United States by state, Florida

LOS ANGELES, Nov. 19, 2019 /PRNewswire/ -- Paul Overacker was honored to keynote a panelat The College at Brockport's Winter Gala on November 16th, speaking abouthis career journey andaccomplishmentsworking in the entertainment industry.

Key Points: 
  • LOS ANGELES, Nov. 19, 2019 /PRNewswire/ -- Paul Overacker was honored to keynote a panelat The College at Brockport's Winter Gala on November 16th, speaking abouthis career journey andaccomplishmentsworking in the entertainment industry.
  • "It was a pleasuretobe includedon a panel withmyfellow alumni, who aresome of Hollywood's most talentedentertainmentprofessionals," saidOveracker.
  • Overacker hasloggedover 20,000 hours oflivetelevision asbothaDirectorand a TechnicalDirector.He has been nominated forEmmys for his workon theNFL'sSuper Bowl 50Live(2016)andthe NFL Draft NFL Network (Technical Team 2017).Hecurrently workson the showsDr.
  • Overacker's film The Grey Conspiracy was awarded the Best Short Thrillerat the 2018 Culver City Film Festival.

NFL Super Bowl Champion Kurt Warner Speaks about the Importance of Inclusion at Gatepath's Power of Possibilities Event

Retrieved on: 
Friday, March 22, 2019
Super Bowl MVPs, Sports in the United States by state, Kurt Warner, National Football League, Warner, Super Bowl XLIII, American football

BURLINGAME, Calif., March 22, 2019 /PRNewswire/ --Two-time NFL Super Bowl MVP and NFL Hall of Fame inductee Kurt Warner was the guest speaker at Gatepath's 11thAnnual Power of Possibilitiesevent on March 21, 2019.

Key Points: 
  • BURLINGAME, Calif., March 22, 2019 /PRNewswire/ --Two-time NFL Super Bowl MVP and NFL Hall of Fame inductee Kurt Warner was the guest speaker at Gatepath's 11thAnnual Power of Possibilitiesevent on March 21, 2019.
  • "It was very inspirational to hear Kurt Warner speak at this year's event," said Gatepath CEO Bryan Neider.
  • "Kurt had a remarkable NFL career, but his dedication to the community is even more impressive."
  • In a conversation moderated by Emmy award-winning journalist Nancy O'Dell, Warner talked about how his son Zack shaped his perspective on life.