New Survey Finds 65% of Consumers Are Reliant On Loyalty Programs Amid Economic Pressures This Holiday Season
The study, surveying over 4,000 consumers across the two regions, focuses on the use of loyalty programs, regional comparative consumer behavior, and shopping habits.
- The study, surveying over 4,000 consumers across the two regions, focuses on the use of loyalty programs, regional comparative consumer behavior, and shopping habits.
- Millennial consumers (ages 35-44) are most likely (71%) to embrace loyalty programs to save money, while consumers ages 55 and up are least likely to use their rewards accounts.
- US consumers who live in the Mid-West are least likely (60%) to use loyalty programs this holiday season compared to any other region.
- While over half plan to use their rewards to get better discounts,15% of consumers said they don't have any loyalty programs.