New Research on U.S. Direct Mail Underscores Addressability, Measurability and Personalization Attributes of This Original Performance Media Channel
“The resiliency of direct mail in the United States is rooted largely in its unique capability as a performance marketing channel,” said Jonathan Margulies, managing partner, Winterberry Group, one of the paper’s co-authors.
- “The resiliency of direct mail in the United States is rooted largely in its unique capability as a performance marketing channel,” said Jonathan Margulies, managing partner, Winterberry Group, one of the paper’s co-authors.
- “We are thrilled to participate in this important research, which emphasizes what Alliant sees in our day-to-day partnerships—that direct mail is still a vital tool for acquisition and engagement across the buying journey.
- “Its thorough research and deep analysis highlight the ongoing importance of direct mail in the modern marketer’s toolkit.
- Winterberry Group’s research team will join its partners from the USPS to present and discuss the research findings during a webinar scheduled for October 20, 2023 at 12:00pm EDT.