Border City Wrestling

J.P. Wiser's Heads to Hockeytown as the Official Canadian Whisky of the Detroit Red Wings

Retrieved on: 
Tuesday, January 24, 2023

TORONTO, Jan. 24, 2023 /CNW/ - Corby Spirit and Wine is proud to announce its flag ship brand J.P. Wiser's the Official Canadian Whisky of the Detroit Red Wings.

Key Points: 
  • TORONTO, Jan. 24, 2023 /CNW/ - Corby Spirit and Wine is proud to announce its flag ship brand J.P. Wiser's the Official Canadian Whisky of the Detroit Red Wings.
  • The multi-year partnership will include several branding placements and activations at Little Caesars Arena, inclusions in Red Wings game broadcasts, and promotions on both J.P. Wiser's and the Red Wings' social media channels.
  • Rather than partner with a Canadian team, J.P. Wiser's intentionally selected the Red Wings, given their historical connection.
  • Founded in 1926, the Red Wings originally played home games in J.P. Wiser's hometown of Windsor, at the Border Cities arena.

PR Council Board Names Interim Officers and Welcomes New Directors

Retrieved on: 
Wednesday, August 19, 2020

The PR Council (PRC), an association of the countrys leading PR and communications firms, today announced several changes to its Board of Directors, including the election of an interim Chair and Vice-Chair and the appointment of two new Directors.

Key Points: 
  • The PR Council (PRC), an association of the countrys leading PR and communications firms, today announced several changes to its Board of Directors, including the election of an interim Chair and Vice-Chair and the appointment of two new Directors.
  • The remaining term of the BCW position on the Board of Directors (through December 2021) will be filled by Chris Foster, President, North America, BCW .
  • The organizations bylaws state that the Chair must have served one year on the Board and be Board-elected.
  • In an emergency meeting on Friday, the Board unanimously elected Heather Kernahan, CEO, North America, Hotwire as interim Board Chair.

Peter Horst Named Chief Executive Officer of PSB

Retrieved on: 
Monday, December 16, 2019

PSB, a global research-based consultancy that is part of BCW Group, announced today that Peter Horst has joined the firm as Chief Executive Officer, effective January 6th.

Key Points: 
  • PSB, a global research-based consultancy that is part of BCW Group, announced today that Peter Horst has joined the firm as Chief Executive Officer, effective January 6th.
  • Horst will be based in Washington, D.C., and be responsible for building the PSB business globally across its Corporate, Political, Media and Entertainment practices.
  • Before that, he was Chief Marketing Officer at The Hershey Company, managing its iconic global brands and building its digital, social and insights-driven marketing.
  • Horst is on the Executive Advisory Board of Vivoom and is an Advisory Board Member of Windpact.

BCW Introduces BCW Eventus™, A Holistic Offering Serving Global Sporting Events

Retrieved on: 
Tuesday, October 15, 2019

BCW (Burson Cohn & Wolfe), a leading global communications agency, today introduced BCW EventusTM, an end-to-end offering from the BCW Sports practice that brings marquee global sporting events to life for governing bodies, host cities, brand sponsors, commercial partners and fans.

Key Points: 
  • BCW (Burson Cohn & Wolfe), a leading global communications agency, today introduced BCW EventusTM, an end-to-end offering from the BCW Sports practice that brings marquee global sporting events to life for governing bodies, host cities, brand sponsors, commercial partners and fans.
  • Major sporting events are a fantastic platform for communicating exciting, emotional and engaging stories to the world, said Donna Imperato, Global CEO, BCW.
  • BCW Eventus ATTRACT BCW uses the power of its global network and high-level relationships with sports governing bodies, leagues and organizations to help countries and cities attract major events to their home turfs.
  • BCW is the only agency that can serve every stakeholder involved in a global sporting event, said Lars Haue-Pedersen, Managing Director, BCW Sports and BCW Eventus Lead.

Twenty-Five Year Political Veteran Sam Myers, Jr. Named President of Direct Impact

Retrieved on: 
Tuesday, September 24, 2019

BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced that Sam Myers, Jr., has been named President of Direct Impact (DI), the nation's leading grassroots campaign firm and member of BCW Group.

Key Points: 
  • BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced that Sam Myers, Jr., has been named President of Direct Impact (DI), the nation's leading grassroots campaign firm and member of BCW Group.
  • I am thrilled that Sam will be leading DI, said Chris Foster, President of BCW North America.
  • He then served as a Senior Vice President for San Francisco-based The OutCast Agency, charged with expanding the agencys Washington, D.C. presence.
  • Founded in 1988, Direct Impact (DI) is a wholly owned subsidiary of BCW and a member of the WPP family.

BCW and Legendary Entertainment Firm BWR Launch New Suite of Entertainment Offerings

Retrieved on: 
Tuesday, August 13, 2019

BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced the introduction of BCW Entertainment, a new suite of entertainment offerings designed to move people and build brands through pop culture.

Key Points: 
  • BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced the introduction of BCW Entertainment, a new suite of entertainment offerings designed to move people and build brands through pop culture.
  • BCW Entertainment is powered by Beverly Hills-based BWR, a leading entertainment firm and member of BCW Group that has honed its expertise over the past four decades.
  • When combining the specialized expertise of BWR with the data, content and creative power of BCW, we will deliver an unparalleled entertainment offering for our clients.
  • BCW Entertainment will be led by veteran entertainment industry leader Eric Green, who is being promoted to president of BWR, effective immediately.

BCW Hires Industry Veteran Ben Boyd as a Key Agency Leader in Newly Created Senior Global Role

Retrieved on: 
Wednesday, July 10, 2019

BCW (Burson Cohn & Wolfe), a leading global communications agency, announced today that Ben Boyd will join the agency as Global Chief Strategy and Operations Officer, effective September 3, 2019.

Key Points: 
  • BCW (Burson Cohn & Wolfe), a leading global communications agency, announced today that Ben Boyd will join the agency as Global Chief Strategy and Operations Officer, effective September 3, 2019.
  • Boyd will partner with BCWs Global CEO Donna Imperato across all five of the agencys global regions on strategy, operations and client development.
  • Boyd will become a member of BCWs board of directors and be based in New York.
  • I am profoundly honored to join BCW at this critical juncture in its growth and ambition to define our industry, said Boyd.

One Year After Its Merger, BCW Defines the Future of Communications

Retrieved on: 
Wednesday, March 27, 2019
Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20190327005635/en/
    Everything we do at BCW is about moving people, said Donna Imperato, Global CEO, BCW.
  • BCW helps people discover the truth; understand, respect and love brands; and identify new products, services and destinations.
  • BCW is a hybrid of public relations, public affairs, marketing communications, creative, digital and content.
  • BCW (Burson Cohn & Wolfe), one of the worlds largest full-service global communications agencies, is in the business of moving people on behalf of clients.

BCW Wins 2019 Artificial Intelligence Excellence Award

Retrieved on: 
Wednesday, March 13, 2019

BCW (Burson Cohn & Wolfe) today announced it was a winner in the Business Intelligence Groups Artificial Intelligence Excellence Awards program for its work on behalf of client Boehringer Ingelheim in creating the first-ever AI chatbot for global patient education launched by a pharmaceutical company.

Key Points: 
  • BCW (Burson Cohn & Wolfe) today announced it was a winner in the Business Intelligence Groups Artificial Intelligence Excellence Awards program for its work on behalf of client Boehringer Ingelheim in creating the first-ever AI chatbot for global patient education launched by a pharmaceutical company.
  • BCW and Boehringer Ingelheim were honored in the Limited Memory, Product or Service Large Company category.
  • Artificial Intelligence driven, Tabatha is designed to help those with asthma to self-identify symptoms, learn more about their risk and prepare for a doctor visit.
  • The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world.

Vincent Dente Joins BCW as Chief Creative Officer, North America

Retrieved on: 
Tuesday, March 12, 2019

BCW (Burson Cohn & Wolfe), a leading global communications agency, announced today that Vincent Dente has joined as Chief Creative Officer, North America, responsible for further strengthening BCWs team of creative experts who develop integrated communications programs that break new ground and produce dramatic business results for clients.

Key Points: 
  • BCW (Burson Cohn & Wolfe), a leading global communications agency, announced today that Vincent Dente has joined as Chief Creative Officer, North America, responsible for further strengthening BCWs team of creative experts who develop integrated communications programs that break new ground and produce dramatic business results for clients.
  • Vincent is an expert at turning creative ideas into integrated, multimedia narratives that connect with audiences and move them to take action, said Chris Foster, President, North America, BCW.
  • Dente will report to Foster as well as to Jim Joseph, BCWs Global President.
  • BCW has an amazing and integrated infrastructure to facilitate the creative process, said Dente.