J.P. Wiser's Heads to Hockeytown as the Official Canadian Whisky of the Detroit Red Wings
TORONTO, Jan. 24, 2023 /CNW/ - Corby Spirit and Wine is proud to announce its flag ship brand J.P. Wiser's the Official Canadian Whisky of the Detroit Red Wings.
- TORONTO, Jan. 24, 2023 /CNW/ - Corby Spirit and Wine is proud to announce its flag ship brand J.P. Wiser's the Official Canadian Whisky of the Detroit Red Wings.
- The multi-year partnership will include several branding placements and activations at Little Caesars Arena, inclusions in Red Wings game broadcasts, and promotions on both J.P. Wiser's and the Red Wings' social media channels.
- Rather than partner with a Canadian team, J.P. Wiser's intentionally selected the Red Wings, given their historical connection.
- Founded in 1926, the Red Wings originally played home games in J.P. Wiser's hometown of Windsor, at the Border Cities arena.