Pert Plus

Helen of Troy Announces Divestiture of Mass Market Personal Care Business

Retrieved on: 
Tuesday, June 8, 2021
Cosmetics, Retail, Other Retail, Helen of Troy Limited, Personal hygiene products, Consumer goods, Pert Plus, Vitalis, Brut, Rexona, Cantor Fitzgerald, Brands

Proceeds from the sale announced today represent substantially all of the negotiated value for the total global Personal Care business.

Key Points: 
  • Proceeds from the sale announced today represent substantially all of the negotiated value for the total global Personal Care business.
  • The Personal Care portfolio includes iconic brands such as Brut, Pert Plus, Sure, Infusium, and Vitalis.
  • Cantor Fitzgerald provided lead advisory services and Baker & McKenzie LLP served as legal counsel to Helen of Troy on the transaction.
  • All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.

Zero to Hero Story for Boutique Dry Shampoo Brand COLAB

Retrieved on: 
Monday, February 1, 2021
Hairdressing, Personal hygiene products, Toiletry, Consumer goods, Dry shampoo, Self-care, Shampoo, Kroger, Colab, Pert Plus, Walgreens, Health sciences

NEW YORK, Feb. 1, 2021 /PRNewswire-PRWeb/ -- COLAB Dry Shampoo, the multi award-winning dry shampoo brand that's uniquely proven suitable for all hair types, colors and textures, is increasing its retail availability in the United States by an astounding 150% by expanding into leading drug stores including CVS, Walgreens, and Kroger stores from January 2021.

Key Points: 
  • NEW YORK, Feb. 1, 2021 /PRNewswire-PRWeb/ -- COLAB Dry Shampoo, the multi award-winning dry shampoo brand that's uniquely proven suitable for all hair types, colors and textures, is increasing its retail availability in the United States by an astounding 150% by expanding into leading drug stores including CVS, Walgreens, and Kroger stores from January 2021.
  • Already sold in 35 countries, the top-selling boutique British brand, created and founded by industry insiders and experts, debuted in the United States in January 2020 with 6 SKUs at Target, Walmart, and Rite Aid.
  • COLAB will be debuting its new, innovative, and category unique Overnight Renew Dry Shampoo in early 2021.
  • With this launch, COLAB introduces a special nighttime formula with scalp conditioning benefits for refreshed hair in the morning perfect for time strapped consumers.

Birdie Announces Appointment of Market Research Veteran Ted Clark as New Chief Operating Officer

Retrieved on: 
Thursday, September 10, 2020
Companies, Business, Retailing, Kellogg's, Cision, Pert Plus, Brand, Walmart, PepsiCo

PALO ALTO, Calif., Sept. 10, 2020 /PRNewswire-PRWeb/ -- Birdie , the technology company revolutionizing CPG brands access to insights via Artificial Intelligence, today announced the appointment of Ted Clark as Chief Operating Officer (COO).

Key Points: 
  • PALO ALTO, Calif., Sept. 10, 2020 /PRNewswire-PRWeb/ -- Birdie , the technology company revolutionizing CPG brands access to insights via Artificial Intelligence, today announced the appointment of Ted Clark as Chief Operating Officer (COO).
  • Clark has more than 19 years of experience managing operations, client service, and solutions consulting on both the agency and supplier sides of research.
  • Throughout his career, Clark has worked with class defining brands like Amazon, AT&T, Converse, CVS, Disney, HP, Kellogg's, Nestle, P&G, PepsiCo, and Walmart.
  • Prior to Toluna, Clark led operations for The Pert Group, Survey Sampling International, Greenfield Online, and JD Power & Associates.

Helen of Troy Announces Exploration of Personal Care Business Divestiture

Retrieved on: 
Monday, March 11, 2019
Convenience store, Department Stores, Home Goods, Retail, Cosmetics, Supermarket, Helen of Troy Limited, Personal hygiene products, Food and drink, Companies, Pert Plus, OXO, Pur, Brut, Brand, Flask, Vicks, Rexona

The Personal Care Business includes liquid, powder and aerosol products under brands such as Pert, Brut, Sure and Infusium.

Key Points: 
  • The Personal Care Business includes liquid, powder and aerosol products under brands such as Pert, Brut, Sure and Infusium.
  • Those Leadership Brands, Braun, Honeywell, PUR, Vicks, Hot Tools, OXO, and Hydro Flask, are among the highest volume, highest margin and most asset-efficient businesses at Helen of Troy.
  • Julien R. Mininberg, Chief Executive Officer, stated: Leadership Brands remain the primary focus for Helen of Troy.
  • We believe our well-established strategy positions Helen of Troy for continued and further long-term sales and profit growth.