Nespresso Launches 'The Things We Hold' Platform Bringing Together Employees, Communities and Artists, Benefitting Local Organizations and Elevating Brand Values
NEW YORK, March 15, 2022 /PRNewswire/ -- Nespresso announces the launch of 'The Things We Hold,' a new initiative created to shine a light on employee and brand values and a commitment to local communities. The debut creative expression is a collaboration with non-profit organization, the Ali Forney Center (AFC) and New York-based artist Justin Teodoro. AFC is the largest non-profit organization helping LGBTQ+ homeless youth in the U.S. and was selected as the charitable beneficiary by Nespresso Employee Resource Group (ERG), Nespresso Pride. The creative direction and campaign were developed by mission-driven agency Accompany Creative, which works with Nespresso USA on sustainability and social impact-related programs.
- The debut creative expression is a collaboration with non-profit organization, the Ali Forney Center (AFC) and New York-based artist Justin Teodoro.
- For every mug designed in this limited-edition collection, Nespresso has donated $24 to the Ali Forney Center for a total of $500,000.
- "We are proud to launch this meaningful, employee-inspired initiative that expresses our brand values in a way that tangibly impacts our local communities," said Justin DeGeorge, Vice President of Marketing, Nespresso USA.
- The Things We Hold will be an ongoing initiative that supports local non-profits chosen by Nespresso Employee Resource Groups.