Forrester: European Retail Sales To Reach €2.7 Trillion By 2028
Forrester’s recently released report, Europe-5 Online Retail Forecast, 2023 To 2028 , estimates total retail sales, online retail sales, and online retail penetration across 22 product categories, including fashion, homeware, food and drink, consumer electronics, and media, for each of the Europe-5 economies.
- Forrester’s recently released report, Europe-5 Online Retail Forecast, 2023 To 2028 , estimates total retail sales, online retail sales, and online retail penetration across 22 product categories, including fashion, homeware, food and drink, consumer electronics, and media, for each of the Europe-5 economies.
- - By 2028, online retail sales will represent 22% of total retail sales, compared to 16% in 2023.
- - The UK has the highest online retail penetration among the Europe-5 markets, with online retail sales expected to represent 32% of total retail sales by 2028, up from 27% in 2023.
- - By 2028, online retail sales will represent 18% of total retail sales, compared to 14% in 2023.