GTCFX, UAE's Leading STP Broker Onboards Optimove as CRM Marketing Solution to Strengthen Customer Relationships
LONDON, June 27, 2023 /PRNewswire/ -- GTCFX, the multi-regulated online brokerage house, today announced a new partnership with Optimove, the first Customer-Led Marketing platform. The collaboration is indicative of Optimove's rapid expansion into the trading and financial services industries. The announcement comes on the heels of Optimove's addition of Wealthify, BD Swiss, CM Trading, IronFX, and FXCM to its growing list of financial services clients.
- The partnership with Optimove, a champion of Customer-Led Marketing, enables GTCFX to employ a marketing strategy that starts with the customer instead of a service or product.
- This will empower the online trading brand to place the customer at the heart of every marketing action, increasing loyalty, retention rate, and Customer Lifetime Value.
- Enhanced marketing attribution: GTCFX will be able to measure the incremental impact of each message along the customer journey, enabling true multi-touch marketing attribution.
- With Optimove, we can create better, stronger customer relationships, increase loyalty and truly understand what makes our customers tick."