MY CODE ESTABLISHES NEW GEN Z RESEARCH SERIES
SANTA MONICA, Calif., Oct. 16, 2023 /PRNewswire/ -- My Code, the largest US diverse media company, has established a new research series built for marketers seeking brand relevance and deep consumer insight about Gen Z communities, uncovering the influence these audiences have across cultural touchpoints and societal and economic issues including education, politics and more. The first wave of research will be a two-part series centered on Latine Gen Z audiences in collaboration with Remezcla, the leading minority-owned Latine digital publication, creative agency and production studio dedicated to Latine culture.
- The first wave of research will be a two-part series centered on Latine Gen Z audiences in collaboration with Remezcla , the leading minority-owned Latine digital publication, creative agency and production studio dedicated to Latine culture.
- My Code and Remezcla are uniquely positioned to conduct rigorous, multilayered research, tapping into My Code's Intelligence Center and Remezcla's deep-rooted expertise in Latine youth.
- My Code's new research series will develop several reports rich in Gen Z audience intelligence data and insights, exploring the cultural influence of this demographic and their leading role as trendsetters, tastemakers, and influencers.
- "This series serves as a testament to the power of research and analysis in accelerating marketers' understanding and celebration of the contributions of diverse Gen Z communities in culture."