T. Hasegawa

UBE IS THE 2024 'FLAVOR OF THE YEAR,' ACCORDING TO ANNUAL FOOD AND BEVERAGE TRENDS REPORT

Retrieved on: 
Tuesday, December 12, 2023
Comfort, Woman, Longevity, Research, Drink, Food, Spice, Ageing, T. Hasegawa, UBE, Marketing, Social media, CPG, Lead, Soft drink, Bottled water, Flavor

CERRITOS, Calif., Dec. 12, 2023 /PRNewswire/ -- One of the world's top 10 food and beverage flavor manufacturers has identified the official 2024 Flavor of the Year: Ube.

Key Points: 
  • Flavor experts at California-based T. Hasegawa USA unveil free 2024 trend report, which highlights and forecasts consumer preferences in food and beverage flavors next year.
  • CERRITOS, Calif., Dec. 12, 2023 /PRNewswire/ -- One of the world's top 10 food and beverage flavor manufacturers has identified the official 2024 Flavor of the Year: Ube.
  • Ube's new title as Flavor of the Year is just one of many findings in the 2024 Food and Beverage Flavor Trends Report , an annual summary by California-based T. Hasegawa USA .
  • T. Hasegawa's 2024 Food and Beverage Flavor Trends Report is available for free download at: https://www.thasegawa.com/flavor-trends-2024/ .

GLOBAL FLAVOR LEADER LAUNCHES 'TASTE ACADEMY' FLAVOR EXPLORATION AND EDUCATION PROGRAM

Retrieved on: 
Tuesday, November 7, 2023
Science, T. Hasegawa, CPG, Food, Research, Curriculum, Sensory analysis, Marketing, Drink, D, Tourism, Soft drink, Taste

CERRITOS, Calif., Nov. 7, 2023 /PRNewswire/ -- Food industry professionals, CPG product developers and culinary connoisseurs can now benefit from a free educational series that guides participants through the entire lifecycle of flavor development – all led by world-class flavor experts.

Key Points: 
  • Taste Academy is an all-encompassing online series that highlights each step of flavor development from research phases to molecular science and technology, sensory analysis, applications and more.
  • Taste Academy is led by T. Hasegawa's R&D department, which includes flavor chemists and applications specialists with decades of experience developing food & beverage flavors.
  • Flavor Creation: A hands-on demonstration of how flavor chemists create new flavors, along with an overview of the techniques and processes used to craft flavors.
  • "Understanding the basic principles of flavor science is critical to producing better tasting food and beverage products," added Resh.

T. HASEGAWA UNVEILS FLAVOR MODULATION WEBSITE

Retrieved on: 
Wednesday, October 18, 2023
Taste, Science, Drink, Education, Marketing, Food, T. Hasegawa, Soft drink

CERRITOS, Calif., Oct. 18, 2023 /PRNewswire/ -- Food and beverage companies across North America are grappling with the challenge of developing new products that meet the complex demands of health-conscious consumers, while preserving the essence of flavor.

Key Points: 
  • Recognizing the need for a resource that explains the possibilities and process of flavor enhancement, California-based T. Hasegawa USA has unveiled FlavorModulation.com , an informational website that provides an overview of the art and science of harmonizing flavors.
  • Through FlavorModulation.com, T. Hasegawa leverages its R&D team's expertise as one of the world's top food and beverage flavor manufacturers to explain and dissect the principles of flavor modulation:
    Enhancers, that delve into the core of taste, to intensify and enrich the flavor profile.
  • "While we solve the complexities of flavor on behalf of leading global food and beverage brands, sharing knowledge on the science of flavor modulation can help our clients identify solutions to their unique product development challenges."
  • The website serves as a gateway to T. Hasegawa's proprietary flavor technologies, including BOOSTRACT™ , EmulsiTRACT™ , HASEAROMA™ and ChefAroma™ , each offering distinctive solutions for food and beverage product development
    "First and foremost, this website is an educational resource to help explain the process of flavor modulation, while simultaneously connecting food and beverage brands to the unique technologies that T. Hasegawa offers.

T. HASEGAWA INTRODUCES TOMATO BOOSTRACT FLAVOR MODIFIER TO SOLVE SUPPLY SHORTAGES

Retrieved on: 
Thursday, September 14, 2023
Taste, Food, R&D, Drink, Vanilla, Chocolate, Cheese, Butter, T. Hasegawa, Coffee, R, Agriculture, Food preservation

CERRITOS, Calif. , Sept. 14, 2023 /PRNewswire/ -- T. Hasegawa USA, one of the world's top food & beverage flavor manufacturers, is addressing supply chain shortages with a novel technology designed to decrease reliance on tomato paste, in response to rising material costs and product shortages.  

Key Points: 
  • New natural modifier technology amplifies flavor intensity and enhances taste characteristics while decreasing reliance on tomato paste in response to supply shortages and rising costs.
  • CERRITOS, Calif. , Sept. 14, 2023 /PRNewswire/ -- T. Hasegawa USA , one of the world's top food & beverage flavor manufacturers, is addressing supply chain shortages with a novel technology designed to decrease reliance on tomato paste, in response to rising material costs and product shortages.
  • "With supply shortages increasing the cost of tomato products, Tomato BOOSTRACT is a perfect solution to amplify the fresh, bold natural flavor and texture while decreasing reliance on tomato paste."
  • The R&D team at T. Hasegawa determined that use of Tomato BOOSTRACT can successfully reduce use of tomato paste by nearly 25 percent.

T. HASEGAWA FLAVOR MANUFACTURING FACILITIES OBTAIN HIGHEST FOOD SAFETY CERTIFICATIONS

Retrieved on: 
Thursday, August 24, 2023
Food, QSR, Food safety, GFSI, Certification, T. Hasegawa, AA, Safety, Dietary supplement

CERRITOS, Calif., Aug. 24, 2023 /PRNewswire/ -- Food and beverage flavor manufacturer T. Hasegawa USA, Inc. is being recognized by the leading provider of global supply chain assurance programs with certification for the highest possible rating in food safety.   

Key Points: 
  • CERRITOS, Calif., Aug. 24, 2023 /PRNewswire/ -- Food and beverage flavor manufacturer T. Hasegawa USA, Inc. is being recognized by the leading provider of global supply chain assurance programs with certification for the highest possible rating in food safety.
  • BRCGS is globally recognized as a leading food safety and quality certification program, providing a comprehensive framework for assessing and ensuring the safety, legality and quality of food products.
  • "T. Hasegawa develops flavors for every category within the food and beverage industry, so achieving the highest possible rating for food safety is paramount for our growing manufacturing presence in the United States," said Chris Grayson, vice president of operations at T. Hasegawa USA.
  • Meeting this high standard demonstrates our commitment and proactive approach to maintaining the highest safety and quality standards for our clients."

T. HASEGAWA USA EXPANDS R&D LEADERSHIP WITH TWO ASSOCIATE DIRECTOR PROMOTIONS

Retrieved on: 
Thursday, August 17, 2023
T. Hasegawa, Growth, Research, Nozawa, Management

CERRITOS, Calif., Aug. 17, 2023 /PRNewswire/ -- California-based T. Hasegawa USA, Inc., the U.S. subsidiary of one of the world's top flavor companies, is expanding its R&D leadership team through the promotion of two new associate director promotions.

Key Points: 
  • CERRITOS, Calif., Aug. 17, 2023 /PRNewswire/ -- California-based T. Hasegawa USA, Inc. , the U.S. subsidiary of one of the world's top flavor companies, is expanding its R&D leadership team through the promotion of two new associate director promotions.
  • This week, T. Hasegawa announces that senior flavor chemists Lauren Mayberry and Toshifumi Nozawa have been promoted to associate director positions in the company's flavor research and development department.
  • Mayberry is promoted to associate director of sweet technology, while Nozawa will serve as associate director of beverage technology.
  • "The expertise and industry experience of our world-class R&D team is the foundation of T. Hasegawa's business," said Tom Damiano, CEO of T. Hasegawa USA.

T. HASEGAWA USA INTRODUCES NEW FLAVOR ENHANCER TECHNOLOGIES

Retrieved on: 
Thursday, June 8, 2023
Taste, Golden jubilee, Food, Drink, Snack, Butter, Clementine, Breast, Sensation, T. Hasegawa, Nature, Cooking, Condiment, Skin, Wine, Bottled water, Food preservation, Aroma compound, Fast food, French onion soup

CERRITOS, Calif., June 8, 2023 /PRNewswire/ -- The U.S. subsidiary of one of the world's top food and beverage flavor manufacturers is continuing its mission to "make life taste better" through technological innovations that perfectly replicate the flavors of nature.

Key Points: 
  • Global top 10 flavor manufacturer unveils HASEAROMA™ and ChefAroma™, two new technologies aimed at producing more authentic taste experiences.
  • Today, California-based T. Hasegawa USA introduces two innovative new technologies aimed at producing authentic-tasting food and beverage products with the launch of HASEAROMA™ and ChefAroma™ flavor enhancers in the North American market.
  • "We are pleased to announce this breakthrough technology of HASEAROMA and ChefAroma as our latest product offerings," said T. Hasegawa USA CEO Tom Damiano.
  • "Novel technologies are the foundation of what we do at T. Hasegawa and we remain committed to innovation by continually expanding, improving and customizing new technologies to create more authentically-flavored foods and beverages.

T. HASEGAWA USA RELEASES 2023 FOOD & BEVERAGE TRENDS REPORT

Retrieved on: 
Tuesday, January 10, 2023
Research, Restaurant, T. Hasegawa, Commercial, Food, Annual report, Advertising, Soft drink, Bottled water

CERRITOS, Calif., Jan. 10, 2023 /PRNewswire/ -- One of the world's top 10 flavor companies has published its annual report highlighting this year's biggest trends in food and beverage flavors, up-and-coming ingredients, predictions for packaged foods and restaurants, and more.

Key Points: 
  • Today, California-based T. Hasegawa USA announces the publication of its free downloadable 2023 Food and Beverage Flavor Report .
  • This annual report combines leading industry research findings with the latest data from T. Hasegawa's product development and marketing teams to analyze what consumers are currently looking for in food and beverage categories and predict upcoming trends through 2023.
  • "T. Hasegawa's R&D team is uniquely positioned to predict consumer flavor trends since we work with many of the world's top food and beverage brands," said Doug Resh, Director of Commercial Marketing for T. Hasegawa USA.
  • "Consumer tastes and behaviors are constantly changing, so it's important for us to stay ahead of trends with this annual report.

T. HASEGAWA USA SUPPORTS GROWTH OF R&D TEAM WITH NEW DIRECTOR OF SAVORY TECHNOLOGY

Retrieved on: 
Thursday, August 11, 2022
Maier, Drink, Michigan State University, Industry, CEO, Technology, Growth, T. Hasegawa, QSR, Taste, ADM, Food, Society, CPG, Miami University, Xavier University, Food preservation, Coffee, Givaudan

CERRITOS, Calif., Aug. 11, 2022 /PRNewswire/ -- The U.S. subsidiary of one of the world's top flavor companies is expanding its expertise in food and beverage flavor development through the addition of a principal flavorist leveraging more than three decades of industry experience.

Key Points: 
  • Today, T. Hasegawa USA, Inc. announces Mary Maier has joined the company as director of savory technology, where she will oversee the development of food flavors, refine reaction flavor processes and boost production.
  • Maier will serve in the role that was previously held by former Director of Savory Technology, Louise Bone, who retired from T. Hasegawa in 2021.
  • "We are thrilled to welcome Mary to our team, and we'll greatly benefit from her extensive industry experience," said Tom Damiano, CEO of T. Hasegawa USA.
  • "We have invested heavily in R&D over the past few years, to build a world-class team and introduce new technology that expands our flavor development capabilities.

T. HASEGAWA USA OPENS NEW CALIFORNIA FOOD AND BEVERAGE FLAVOR MANUFACTURING FACILITY

Retrieved on: 
Thursday, May 26, 2022
History, T. Hasegawa, R, Food, Recycling, NEWS, Culture, Compliance, Technology, Taste, FOOD, Drink, Growth, Plastic, Bottled water, Renewable energy, Coffee

CERRITOS, Calif., May 26, 2022 /PRNewswire/ -- One of the world's top food and beverage flavor companies is growing its presence in the U.S. market with the opening of an expansive new Southern California facility dedicated to the production of sweet food and beverage flavors.

Key Points: 
  • FOOD INDUSTRY NEWS - Global top 10 food/bev flavor company marks U.S. expansion with new California manufacturing plant
    This week, T. Hasegawa USA officially opened a new 60,000-square-foot manufacturing facility in Rancho Cucamonga, Calif., which augments the company's manufacturing resources in the U.S. market by 50 percent and expands capabilities in sweet flavor production and technology.
  • "This new facility will continue to expand the production of our best-in-class food and beverage flavor offerings and industry-leading technology, while better serving our current and future customers' needs."
  • The company plans to expand its savory food flavor manufacturing at the Cerritos location after sweet flavor production shifts to the new Rancho Cucamonga facility.
  • Learn more about T. Hasegawa USA, Inc., including the company's world-class food and beverage flavors, innovative development process and more than 100 years of history at www.thasegawa.com .