Global Food & Beverage Non Fungible Token Market Report 2023-2032: Creative Marketing Strategies Gaining Momentum as Pizza Hut and Papa John's Launch NFTs to Promote Food Products
The growing demand for transparency and traceability in the food industry boosts the nonfungible token (NFT) market.
- The growing demand for transparency and traceability in the food industry boosts the nonfungible token (NFT) market.
- The ability to track and verify food products' origin, quality, and safety is becoming increasingly important to consumers, retailers, and regulatory bodies.
- However, the pandemic has also negatively affected the food industry, which could impact the food & beverage NFT market.
- Another application of NFTs majorly used in the Food & Beverage industry is in Food & Beverage marketing and branding.