tvScientific Launches Retail Performance TV
PASADENA, Calif., Nov. 15, 2023 (GLOBE NEWSWIRE) -- tvScientific , the preeminent performance advertising platform for connected TV (CTV), today announced the launch of Retail Performance TV, a retail media solution that enables advertisers to leverage granular retail data including foot traffic, purchase history and location-specific interests to target CTV ad campaigns on a cost-per-outcome basis.
- PASADENA, Calif., Nov. 15, 2023 (GLOBE NEWSWIRE) -- tvScientific , the preeminent performance advertising platform for connected TV (CTV), today announced the launch of Retail Performance TV, a retail media solution that enables advertisers to leverage granular retail data including foot traffic, purchase history and location-specific interests to target CTV ad campaigns on a cost-per-outcome basis.
- By blending synthetic retail data from a variety of sources in tvScientific’s CTV targeting and measurement platform, retailers can target television advertisements to specific households according to their search and purchase history while factoring in retail store visits, unlocking unheard-of levels of performance.
- “Retail Performance TV leverages the most powerful retail-level data - purchase history and geography - to serve ads on the most powerful channel available: television,” said Jason Fairchild, CEO of tvScientific.
- “The ability to activate this kind of rich data on a one-to-one basis on the biggest, brightest screen in the household represents an entirely new capability for advertisers.”
The launch of Retail Performance TV follows the ongoing transition of the $72 billion TV advertising market to programmatic execution, as technologies emerge that enable the buying and measurement of TV advertising in a manner similar to the $200 billion search and social media market.