LEXUS ELECTRIFIES FANS IN NEW MARVEL STUDIOS' 'BLACK PANTHER: WAKANDA FOREVER' CAMPAIGN FOR FIRST-EVER BATTERY ELECTRIC VEHICLE, THE LEXUS RZ 450E
PLANO, Texas, Oct. 3, 2022 /PRNewswire/ -- Quick thinking, a spear and the all-new, very agile, 2023 Lexus RZ 450e is all you need when you're the formidable Dora Milaje, evading with a host of villainous pursuers. Marvel Studios fans and car enthusiasts can buckle up and take a ride with the squad of Wakandan warriors as Lexus debuts its marketing campaign, including a long-form video, "An Electric Future," featuring the luxury brand's first-ever battery electric vehicle. The marketing campaign marks Lexus' third collaboration with a Marvel Studios property ahead of the release of Marvel Studios' "Black Panther: Wakanda Forever," in theaters November 11.
- The marketing campaign marks Lexus' third collaboration with a Marvel Studios property ahead of the release of Marvel Studios' "Black Panther: Wakanda Forever," in theaters November 11.
- While the Lexus LC 500 Convertible and the Lexus GX make appearances in the actual film, the 90-second collaboration video takes viewers on an exhilarating ride in the first-ever Lexus RZ 450e.
- Lexus' collaboration with Marvel Studios and the ad creation is being led by Lexus' agency of record for Black, Hispanic and LGBTQ+ audiences, Walton Isaacson.
- For each Lexus spot, I treat the vehicle like a character, so like a Marvel character, the RZ 450e is the hero.