The Boston Beer Company’s Slingers Signature Cocktails™ Enters Phase Two of Test Launch, Expanding Distribution from 3 to 19 Wholesalers
Now entering phase two of its test launch, Slingers Signature Cocktails will expand its distribution from 3 to 19 wholesalers, more than quadrupling its footprint in the marketplace.
- Now entering phase two of its test launch, Slingers Signature Cocktails will expand its distribution from 3 to 19 wholesalers, more than quadrupling its footprint in the marketplace.
- Slingers Signature Cocktails initially launched in April of 2023, in New Hampshire, Cleveland and Pittsburgh, where it quickly became a fan-favorite ready-to-drink (RTD) option in the convenience store class-of-trade.
- “We cannot wait to share Slingers Signature Cocktails with more drinkers across the country,” said Tim Kerrigan, Assistant Head of Innovation at The Boston Beer Company.
- *NIQ, formerly known as Neilson IQ, is a company dedicated to collecting and interpreting data related to consumer buying behavior.