"Show Me [What to Do With] The Money!" Nearly 70% of Consumers Want Banks to Tell Them How to Grow and Save Their Money
This year’s report, produced in partnership with Forrester and IPSOS, reveals that consumers expect their banks to play a bigger role in their financial journeys.
- This year’s report, produced in partnership with Forrester and IPSOS, reveals that consumers expect their banks to play a bigger role in their financial journeys.
- Rather than simply store their money, 69% of consumers are looking to their banks for personalized financial advice to help them save more money, and grow it in the process.
- Only 26% of consumers say they are completely satisfied with the level of personalization offered by banks’ digital tools.
- And nearly half (41%) of consumers felt that when they were in contact with banks, they did not want to help them earn more money.