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quantilope Ranks 2nd on GRIT's 2022 Top Technology Providers List for Market Research

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Monday, August 29, 2022

NEW YORK, Aug. 29, 2022 /PRNewswire/ -- quantilope, a leading provider of automated consumer research, has announced that it has once again been recognized as one of the world's Top 50 Most Innovative Suppliers for Insights.

Key Points:

quantilope, the Insights Automation company, appears three times in this year's GRIT Business & Innovation Report: #2 on Top Technology Providers List; #12 on Most Innovative Suppliers List; and #13 on Top Data & Analytics Provider List.
The rankings are part of the newly published Greenbook GRIT Business & Innovation Report 2022, which surveyed more than 2,700 insights professionals worldwide.
quantilope has placed 2nd on the Top Technology Providers List, 12th on the Most Innovative Suppliers list, and 13th on the Top Data & Analytics Providers List.
"Our rankings in this year's GRIT report are an important acknowledgement that quantilope is making advanced consumer research more accessible.

New Global Research Reveals Dynamics of Consumer Attention in Slower-Scroll, Highly Immersive Environments

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Thursday, August 25, 2022

Amplified Intelligence founder and CEO Karen Nelson-Field said, “This work adds to the growing body of evidence showing that – contrary to industry attempts to wrap it up in a neat package like a CPM -- attention is neither a commodity nor a currency. Rather, it’s a highly nuanced metric that enables more effective creative, planning and buying strategies, and decisions.”

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To that end, Omnicom Media Group agency OMD Worldwide , Yahoo and leading attention researchers Amplified Intelligence , today released a landmark study, Attention in Context, that explores the dynamics of slower-scroll, highly immersive environments for driving attention in mobile advertising.
This study shows just how nuanced consumer attention really is, said Elizabeth Herbst-Brady, Head of Global Revenue & Client Solutions at Yahoo.
With a target threshold for active attention at 2.5 seconds, the average active attention for video formats was 2.73.
Amplified is a global leader in the research and measurement of online human attention -- the most valuable and important indicator of ad success.

quantilope Announces Further Expansion to Support Growth and Scale of UK Business

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Thursday, August 18, 2022

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LONDON, Aug. 18, 2022 /PRNewswire/ -- quantilope, a leading provider of automated consumer research, has announced its move to a new London collaborative space to meet the growing demands of its UK entity. The move comes on the heels of a ⅓ growth in its UK-based employees over the past six months and plans to double its UK client base from June to January of this year.

Key Points:

"After only 12 months in the UK, quantilope has demonstrated successful market penetration," explained David Bailey, Director of EMEA Sales at quantilope.
One that's faster, easier, and more affordable - setting quantilope up for repeatable growth in the region."
quantilope opened its UK entity, quantilope Ltd, in July 2021 after a successful expansion to the US in 2019.
Current UK employees represent leadership, sales, marketing, and customer success, supporting both the UK and Ireland.

quantilope Announces Further Expansion to Support Growth and Scale of UK Business

Retrieved on:

Thursday, August 18, 2022

OMD, CEO, Technology, Growth, EMEA, Leadership, PBS, Greenbook, Marketing, Awareness, Pepsi, Danone, Automation, Deutsche Telekom, Adoption, Sales, Nestlé

LONDON, Aug. 18, 2022 /PRNewswire/ -- quantilope, a leading provider of automated consumer research, has announced its move to a new London collaborative space to meet the growing demands of its UK entity. The move comes on the heels of a ⅓ growth in its UK-based employees over the past six months and plans to double its UK client base from June to January of this year.

Key Points:

"After only 12 months in the UK, quantilope has demonstrated successful market penetration," explained David Bailey, Director of EMEA Sales at quantilope.
One that's faster, easier, and more affordable - setting quantilope up for repeatable growth in the region."
quantilope opened its UK entity, quantilope Ltd, in July 2021 after a successful expansion to the US in 2019.
Current UK employees represent leadership, sales, marketing, and customer success, supporting both the UK and Ireland.

Gaming Market Size to Grow by USD 74.93 billion due to Growing Adoption Of AR And VR Games - 17,000+ Technavio Research Reports

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Tuesday, August 16, 2022

For more insights on scope and parent market analysis, Read FREE Sample

Key Points:

For more insights on scope and parent market analysis, Read FREE Sample
Market Driver:One of the key factors driving the global gaming industry growth is the growing adoption of AR and VR games.
The gaming market report is segmented by Type (casual gaming and professional gaming) and Geography (APAC, North America, Europe, Middle East and Africa, and South America).
Revenue-generating Segment Insights:The gaming market share growth in the casual gaming segment will be significant during the forecast period.
This led to an increase in the adoption of online gaming solutions among professional and casual gamers.

Alex Mann Joins LANDED As Head of Marketing and Growth

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Monday, August 15, 2022

SAN FRANCISCO, Aug. 15, 2022 (GLOBE NEWSWIRE) -- LANDED , which provides the first end-to-end recruitment engine for the restaurant and hospitality industries, announced today it has appointed Alex Mann as Head of Marketing and Growth.

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SAN FRANCISCO, Aug. 15, 2022 (GLOBE NEWSWIRE) -- LANDED , which provides the first end-to-end recruitment engine for the restaurant and hospitality industries, announced today it has appointed Alex Mann as Head of Marketing and Growth.
Alex brings over a decade of marketing, business development, and technology experience to his role at LANDED.
He was on the founding team of Mission Lane, part of a team of three with managerial responsibility for digital marketing and growth.
I was immediately drawn to LANDED because of Vivian who is a tenacious founder with a laser focus on the company vision, profitability, and unit economics, said Alex Mann, Head of Growth at LANDED.

Omnicom Group Named a Leader in Global Marketing Services by Independent Research Firm

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Wednesday, August 10, 2022

NEW YORK, Aug. 10, 2022 /PRNewswire/ -- Omnicom Group (NYSE: OMC) today announced it has been named a Leader in "The Forrester Wave™: Global Marketing Services, Q3 2022" by Forrester Research, Inc. With this assessment, Omnicom has been named a leader in three Forrester Wave™ assessments that cover the critical areas of global media management services, marketing creative and content services, and global marketing services.

Key Points:

This follows OPMG and OMD being named leaders in marketing creative and content services and global media management assessments, respectively
NEW YORK, Aug. 10, 2022 /PRNewswire/ -- Omnicom Group (NYSE: OMC) today announced it has been named a Leader in "The Forrester Wave: Global Marketing Services, Q3 2022" by Forrester Research, Inc. With this assessment, Omnicom has been named a leader in three Forrester Wave assessments that cover the critical areas of global media management services, marketing creative and content services, and global marketing services.
Within the 17-criterion evaluation, Omnicom Group received the highest scores possible in five criteria: creative content and services, media management services, integration services, global client teams and innovation roadmap.
This Forrester Wave evaluation for global marketing services follows the recent publication of " The Forrester Wave: Global Media Management Services, Q3 2022 ", where fellow Omnicom network Omnicom Media Group (OMG) was named a Leader and received the highest ranking in the Current Offering category.
More recently, Omnicom Precision Marketing Group was named a Leader and received the highest ranking in the Strategy category in " The Forrester Wave: Marketing Creative and Content Services, Q3 2022 ."

USIM Welcomes Benson Hausman as Executive Vice President, Chief Growth Officer

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Monday, August 1, 2022

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Benson Hausman joins USIM as EVP, Chief Growth Officer and brings a vision for new solutions to inspire, challenge, and drive innovative ways to fuel development.

Key Points:

Benson Hausman joins USIM as EVP, Chief Growth Officer and brings a vision for new solutions to inspire, challenge, and drive innovative ways to fuel development.
IRVINE, Calif., Aug. 1, 2022 USIM, the fastest-growing independent media agency in the U.S., announced the appointment of Benson Hausman as Executive Vice President, Chief Growth Officer.
Benson will report to Eran Goran, President, and becomes a member of USIM's executive leadership team.
Brands' modern needs require the speed, innovation, flexibility, and accountability an independent agency can best deliver," said Benson Hausman, EVP, Chief Growth Officer at USIM.

In New Independent Research, Omnicom Media Group Receives Highest Possible Scores in Retail Media, Commerce Media, and Intelligence and Insights Criteria

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Thursday, July 14, 2022

NEW YORK, July 14, 2022 /PRNewswire/ -- In a new analysis of global media agency groups from leading research and advisory firm Forrester, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) received the highest possible scores in the retail media, commerce media, intelligence and insights, and optimization criteria; as well as in the operations and innovation roadmap criteria.

Key Points:

NEW YORK, July 14, 2022 /PRNewswire/ -- In a new analysis of global media agency groups from leading research and advisory firm Forrester, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) received the highest possible scores in the retail media, commerce media, intelligence and insights, and optimization criteria; as well as in the operations and innovation roadmap criteria.
Designed to help CMO professionals select the right provider for their needs, the report assesses the media groups under four designations: Leaders, Strong Performers, Contenders, and Challengers.
With the highest possible scores in six criteria, and with the highest score in the current offering category, Omnicom Media Group was one of only two providers among the seven evaluated to earn designation as a "Leader" in the report.
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC ), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries.

In New Independent Research, Omnicom Media Group Receives Highest Possible Scores in Retail Media, Commerce Media, and Intelligence and Insights Criteria

Retrieved on:

Thursday, July 14, 2022

NEW YORK, July 14, 2022 /PRNewswire/ -- In a new analysis of global media agency groups from leading research and advisory firm Forrester, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) received the highest possible scores in the retail media, commerce media, intelligence and insights, and optimization criteria; as well as in the operations and innovation roadmap criteria.

Key Points:

NEW YORK, July 14, 2022 /PRNewswire/ -- In a new analysis of global media agency groups from leading research and advisory firm Forrester, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) received the highest possible scores in the retail media, commerce media, intelligence and insights, and optimization criteria; as well as in the operations and innovation roadmap criteria.
Designed to help CMO professionals select the right provider for their needs, the report assesses the media groups under four designations: Leaders, Strong Performers, Contenders, and Challengers.
With the highest possible scores in six criteria, and with the highest score in the current offering category, Omnicom Media Group was one of only two providers among the seven evaluated to earn designation as a "Leader" in the report.
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC ), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries.