OMD

quantilope Named Fourth Fastest Growing Company in Crain's New York Business Fast 50 2022 List

Retrieved on: 
Friday, October 14, 2022

NEW YORK, Oct. 14, 2022 /PRNewswire/ -- Crain's New York Business has named quantilope on its annual Fast 50 list of the fastest growing companies in the New York City metro area. Increasing revenues by 1198% since 2018, quantilope's outsized success demonstrates the strength of quantilope's automated research technology alongside the market demand for a modernized, technology-powered approach to consumer insights.

Key Points: 
  • NEW YORK, Oct. 14, 2022 /PRNewswire/ -- Crain's New York Business has named quantilope on its annual Fast 50 list of the fastest growing companies in the New York City metro area.
  • "Growing our New York business has been a remarkable experience over the past three and a half years," said Thomas Fandrich, Co-Founder and Chief Growth Officer at quantilope.
  • The full Crain's New York Business Fast 50 List 2022 measures growth in revenue from 2018 to 2021.
  • Founded in 2014, quantilope was named the #2 top technology provider for consumer research and one of the top 50 most innovative suppliers for insights worldwide (Greenbook GRIT Business & Innovation Report 2022).

BOMBAY SAPPHIRE AND BAZ LUHRMANN LAUNCH 'SAW THIS, MADE THIS' CAMPAIGN, INVITING PEOPLE TO SEE THE WORLD AS A GALLERY OF CREATIVE INSPIRATION

Retrieved on: 
Wednesday, October 12, 2022

The launch aims to encourage everyone from creative novices to creative leaders - to join the movement and unlock their creative talents.

Key Points: 
  • The launch aims to encourage everyone from creative novices to creative leaders - to join the movement and unlock their creative talents.
  • Luhrmann said "With the support of BOMBAY SAPPHIRE, we will celebrate the culmination of the #SawThisMadeThis campaign during World Creativity Day in April.
  • Cabral said: "Working with Bombay Sapphire on Saw This Made This alongside Baz Luhrmann has been an incredible journey.
  • BOMBAY SAPPHIRE | THE WORLD IS A GALLERY SPOT: See HERE
    BOMBAY SAPPHIRE x BAZ LUHRMANN LAUNCH 'SAW THIS, MADE THIS': See HERE

Fueled by a Future-Forward Offer, Omnicom Media Group Is Ranked #1 in Growth and Effectiveness by Industry Analysts

Retrieved on: 
Monday, October 10, 2022

NEW YORK, Oct. 10, 2022 /PRNewswire/ -- Recently released rankings from leading media and advertising industry analysts reveal Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), is outperforming all global media agency groups in both incremental growth and the effectiveness of the work it produces for the world's leading brands.

Key Points: 
  • NEW YORK, Oct. 10, 2022 /PRNewswire/ -- Recently released rankings from leading media and advertising industry analysts reveal Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), is outperforming all global media agency groups in both incremental growth and the effectiveness of the work it produces for the world's leading brands.
  • At the same time, OMG was also the top scoring global media agency group in the 2021 Global Effie Effectiveness Index .
  • Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC ), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries.
  • Omnicom Media Group includes full- service media agencies OMD , PHD and Hearts & Science as well as the Annalect data and analytics division that develops and manages Omni, the open operating system that orchestrates better outcomes for clients across all Omnicom agencies.

Fueled by a Future-Forward Offer, Omnicom Media Group Is Ranked #1 in Growth and Effectiveness by Industry Analysts

Retrieved on: 
Monday, October 10, 2022

NEW YORK, Oct. 10, 2022 /PRNewswire/ -- Recently released rankings from leading media and advertising industry analysts reveal Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), is outperforming all global media agency groups in both incremental growth and the effectiveness of the work it produces for the world's leading brands.

Key Points: 
  • NEW YORK, Oct. 10, 2022 /PRNewswire/ -- Recently released rankings from leading media and advertising industry analysts reveal Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), is outperforming all global media agency groups in both incremental growth and the effectiveness of the work it produces for the world's leading brands.
  • At the same time, OMG was also the top scoring global media agency group in the 2021 Global Effie Effectiveness Index .
  • Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC ), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries.
  • Omnicom Media Group includes full- service media agencies OMD , PHD and Hearts & Science as well as the Annalect data and analytics division that develops and manages Omni, the open operating system that orchestrates better outcomes for clients across all Omnicom agencies.

AD NET ZERO APPOINTS JOHN OSBORN AS USA DIRECTOR

Retrieved on: 
Thursday, October 6, 2022

NEW YORK, Oct. 6, 2022 /PRNewswire/ -- John Osborn, former OMD US and BBDO New York CEO, has been appointed to lead Ad Net Zero USA and help grow its supporter base as the world's advertising industry responds to the climate crisis. This follows the announcement this summer at LIONS to roll-out Ad Net Zero internationally, a decision backed by major advertising agency holding companies, dentsu international, Havas, Interpublic Group, Omnicom, Publicis Groupe and WPP, along with Unilever – one of the world's largest advertisers, global tech companies, Google and Meta, plus European media company Sky. Osborn's appointment and the development of the Ad Net Zero USA chapter is also supported by USA trade bodies, ANA, 4A's and the IAB, the WFA representing global advertisers, European and global agency associations, EACA and Voxcomm, and the IAA.

Key Points: 
  • NEW YORK, Oct. 6, 2022 /PRNewswire/ -- John Osborn, former OMD US and BBDO New York CEO, has been appointed to lead Ad Net Zero USA and help grow its supporter base as the world's advertising industry responds to the climate crisis.
  • Osborn's appointment and the development of the Ad Net Zero USA chapter is also supported by USA trade bodies, ANA, 4A's and the IAB, the WFA representing global advertisers, European and global agency associations, EACA and Voxcomm, and the IAA.
  • Ad Net Zero USA will be participating in Advertising Week New York with sessions, networking and special VIP reception at the British Consulate, hosted by Stillwell Partners and the British Government.
  • The Ad Net Zero 5-point action plan pledges to decarbonise advertising operations, with businesses committing to robust, verified plans to reduce their emissions.

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

Retrieved on: 
Tuesday, October 4, 2022

LoopMe , a leading brand-focused mobile advertising platform, today announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as Chairman.

Key Points: 
  • LoopMe , a leading brand-focused mobile advertising platform, today announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as Chairman.
  • View the full release here: https://www.businesswire.com/news/home/20221004005271/en/
    We are delighted to welcome Mainardo as LoopMes Chairman, said Stephen Upstone, CEO of LoopMe.
  • I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMes impressive global growth trajectory.
  • With an industry heavyweight like Mainardo de Nardis joining the board, LoopMe will benefit from his decades of sector experience.

Omnicom Named World's Most Effective Agency Holding Company

Retrieved on: 
Wednesday, September 28, 2022

NEW YORK, Sept. 28, 2022 /PRNewswire/ -- Omnicom Group Inc. (NYSE:OMC) has been recognized as the most effective marketing communications company in the world in the 2021 Global Effie Effectiveness Index.

Key Points: 
  • NEW YORK, Sept. 28, 2022 /PRNewswire/ -- Omnicom Group Inc. (NYSE:OMC) has been recognized as the most effective marketing communications company in the world in the 2021 Global Effie Effectiveness Index.
  • Four Omnicom agency networks BBDO Worldwide, DDB Worldwide, OMD and TBWA\Worldwide placed in the top six of the Most Effective Agency Network category.
  • At the local level, DDB Colombia, Sancho BBDO and Colenso BBDO ranked in the top ten of the Most Effective Agency Offices in the world.
  • Our ranking is a reflection of our people's dedication to upholding the most effective and creative work in the industry."

quantilope Collaborates with Blackhawk Network to Incentivize the Consumer Research Experience

Retrieved on: 
Friday, September 23, 2022

NEW YORK, Sept. 23, 2022 /PRNewswire/ -- quantilope , a leading provider of automated consumer research, has announced a new collaboration with Blackhawk Network, which will enable its clients to leverage incentives to better attract survey respondents and increase survey response rates for their consumer research projects.

Key Points: 
  • NEW YORK, Sept. 23, 2022 /PRNewswire/ -- quantilope , a leading provider of automated consumer research, has announced a new collaboration with Blackhawk Network, which will enable its clients to leverage incentives to better attract survey respondents and increase survey response rates for their consumer research projects.
  • "quantilope's Insights Automation Platform modernizes the clunkiness of traditional market research for a fast and easy approach to collecting advanced consumer insights," explained Chris Furst, director of partnerships at quantilope.
  • "Like quantilope, BHN Rewards offers innovative automation capabilities that help customers streamline their research," said Jignesh Shah, head of global integrated incentives at Blackhawk Network.
  • quantilope automates consumer research to unlock high quality insights with speed & ease.

Streaming Wars Set to Intensify as US Consumers More Likely to Cancel Media Subscriptions

Retrieved on: 
Thursday, September 22, 2022

quantilope research finds that 29% of Americans (and British consumers) are considering cutting TV/Video streaming compared to 16% in Germany.

Key Points: 
  • quantilope research finds that 29% of Americans (and British consumers) are considering cutting TV/Video streaming compared to 16% in Germany.
  • Almost a third of US respondents (31%) admit to having free access to a streaming media service through friends or family.
  • Cutting back on streaming services are ways for cash strapped consumers to save some dollars.
  • US consumers of all age groups are most willing to spend between $10-$25 per month to skip ads on streaming platforms.

#WorkFair 2022: Job Opportunities with Inclusive Employers So Professionals & Graduates Don't Have to Return to the Closet

Retrieved on: 
Thursday, September 22, 2022

LONDON, Sept. 22, 2022 /PRNewswire/ -- Despite more companies touting their commitment to diversity and inclusion, encouraging individuals to be authentic at work, most professionals still fear revealing their true selves. Recent research has revealed that as many as three in five professionals still hide something about themselves from their employers. Additionally, many studies show LGBTQ+ graduates and professionals go back into the closet when they start a new job, despite intentions of #WorkingWithPride. According to organisations like Stonewall, around two-thirds of graduates who were open about their sexual orientation or gender identity before starting their first job, went "back in the closet" when they started work.

Key Points: 
  • Recent research has revealed that as many as three in five professionals still hide something about themselves from their employers.
  • Additionally, many studies show LGBTQ+ graduates and professionals go back into the closet when they start a new job, despite intentions of #WorkingWithPride.
  • It's a must-attend event for LGBTQ+ job seekers and inclusive employers committed to #WorkingWithPride," added Adrien and Pierre Gaubert.
  • Award-winning company myGwork is the business community for LGBTQ+ professionals, graduates, inclusive employers and anyone who believes in workplace equality.