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Omnicom Media Group and Albertsons Media Collective Partner to Deliver Holistic Video Planning and Attribution Across Linear and Streaming Channels

Retrieved on:

Wednesday, June 21, 2023

CANNES, France, June 21, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc .(NYSE: OMC) and Albertsons Media Collective, the retail media arm for the Albertsons Companies (NYSE: ACI) are taking their first-mover partnership to the next level, collaborating within the Omni open operating system to provide Omnicom clients with a first-to-market holistic view of their cross-channel video investment.

Key Points:

CANNES, France, June 21, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc .
(NYSE: OMC) and Albertsons Media Collective , the retail media arm for the Albertsons Companies (NYSE: ACI) are taking their first-mover partnership to the next level, collaborating within the Omni open operating system to provide Omnicom clients with a first-to-market holistic view of their cross-channel video investment.
Adds Kristi Argyilan, SVP, Retail Media for the Albertsons Companies, "This partnership takes the Albertsons Media Collective mission - helping brands engage with our customers when it matters most - to a higher level of value, giving marketers the ability to connect their engagements across linear and streaming video channels to purchases made by our customers."
In addition to the attribution benefits, the combined retailer and network data set will yield transactable metrics that will be available for the 2024 Upfronts.

Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager

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Wednesday, June 14, 2023

OMD, Database, TAM, Research, Senior, Online Protection and Enforcement of Digital Trade Act, Data, Attention, Management, Lumen, Tead

NEW YORK, June 14, 2023 /PRNewswire/ -- Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic buying platform. This integration makes Teads the first platform to embed Lumen's attention measurement natively and gives clients the ability to measure attention similarly to how they measure viewability. This integration marks one year since the launch of Teads Attention Program, an incubator for innovation, which fueled hundreds of tests with Lumen and other partners in the program. The addition of attention metrics to Teads Ad Manager gives advertisers a one-touch system for measuring and optimizing attention, simplifying an otherwise complex process.

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NEW YORK, June 14, 2023 /PRNewswire/ -- Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic buying platform.
The addition of attention metrics to Teads Ad Manager gives advertisers a one-touch system for measuring and optimizing attention, simplifying an otherwise complex process.
Teads has announced the release of attention metrics in Teads Ad Manager, its dynamic programmatic buying platform.
Now self-serve clients using Teads Ad Manager can measure attention in their campaigns with one click, gaining unprecedented insights into performance by leveraging Lumen's cutting-edge attention models."

OMD Ranked #1 for Competitiveness and Consistency

Retrieved on:

Friday, June 9, 2023

Omni, OMD, Comverge, Competition (economics), Commerce, Research, Omnicom Group, OMD Worldwide, Cryptocurrency, Mobile phone

NEW YORK, June 9, 2023 /PRNewswire/ -- In the 23rd edition of edition of the highly regarded "Competitiveness in Pitches (Compitches) Report from the Research Company Evaluating the Media Agency Industry (RECMA), Omnicom Media Group agency OMD Worldwide was ranked the most competitive global media agency, with the most consistent performance across its global footprint, earning the #1 ranking for 2022, and also topping the report's three year aggregate assessment.

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NEW YORK, June 9, 2023 /PRNewswire/ -- In the 23rd edition of edition of the highly regarded "Competitiveness in Pitches (Compitches) Report from the Research Company Evaluating the Media Agency Industry ( RECMA ), Omnicom Media Group agency OMD Worldwide was ranked the most competitive global media agency, with the most consistent performance across its global footprint, earning the #1 ranking for 2022, and also topping the report's three year aggregate assessment.
Based on 2228 pitches in 44 countries, involving 664 agencies, the Compitches survey is a performance index providing insights regarding global media agency networks' dynamism and homogeneity.
Assessing account moves or retentions according to the degree of competitiveness, and evaluating networks at individual country levels to determine the consistency of the offer, the Compitches Report goes beyond the standard metric of new billings won to provide a more nuanced and multi-dimensional picture of performance.
In addition to its annual ranking, the Compitches report also provides an aggregate three- year ranking, revealing a competitiveness hierarchy in the context of the industry's average pitch cycle.

OMD Ranked #1 for Competitiveness and Consistency

Retrieved on:

Friday, June 9, 2023

Omni, OMD, Comverge, Competition (economics), Commerce, Research, Omnicom Group, OMD Worldwide, Cryptocurrency, Mobile phone

NEW YORK, June 9, 2023 /PRNewswire/ -- In the 23rd edition of edition of the highly regarded "Competitiveness in Pitches (Compitches) Report from the Research Company Evaluating the Media Agency Industry (RECMA), Omnicom Media Group agency OMD Worldwide was ranked the most competitive global media agency, with the most consistent performance across its global footprint, earning the #1 ranking for 2022, and also topping the report's three year aggregate assessment.

Key Points:

NEW YORK, June 9, 2023 /PRNewswire/ -- In the 23rd edition of edition of the highly regarded "Competitiveness in Pitches (Compitches) Report from the Research Company Evaluating the Media Agency Industry ( RECMA ), Omnicom Media Group agency OMD Worldwide was ranked the most competitive global media agency, with the most consistent performance across its global footprint, earning the #1 ranking for 2022, and also topping the report's three year aggregate assessment.
Based on 2228 pitches in 44 countries, involving 664 agencies, the Compitches survey is a performance index providing insights regarding global media agency networks' dynamism and homogeneity.
Assessing account moves or retentions according to the degree of competitiveness, and evaluating networks at individual country levels to determine the consistency of the offer, the Compitches Report goes beyond the standard metric of new billings won to provide a more nuanced and multi-dimensional picture of performance.
In addition to its annual ranking, the Compitches report also provides an aggregate three- year ranking, revealing a competitiveness hierarchy in the context of the industry's average pitch cycle.

The Shorty Awards Announces Winners at Its 15th Anniversary and Partners With Wave to Boost Creative Entrepreneurship

Retrieved on:

Thursday, May 25, 2023

The Shorty Awards celebrated its milestone anniversary at a live event in New York City on Wednesday, May 24th, 2023.

Key Points:

The Shorty Awards celebrated its milestone anniversary at a live event in New York City on Wednesday, May 24th, 2023.
The internet’s preeminent annual awards program announced the winners and honorees of the 15th Annual Shorty Awards in 148 categories, including brands, agencies, non-profits and independent creators.
Additionally, a new $100,000 fund for creators was announced in partnership with Wave , the one-stop money management solution for small business owners.
Digital talent has spawned a new era of entrepreneurship, and creators have become the fastest-growing type of small business.

TEADS UNVEILS KEY LEARNINGS ON ATTENTION MEASUREMENT ACROSS 500+ GLOBAL CAMPAIGNS TOTALING 120+ YEARS OF CONSUMER ATTENTION

Retrieved on:

Wednesday, May 24, 2023

Attention, Communication, Senior, OMD, CTV, Research, APM, Supreme, JDE, Creative, Ordway Tead, Consumer, OMG, OMD Worldwide, Creative industries, Sales, Lumen

NEW YORK, May 24, 2023 /PRNewswire/ -- Teads, the global media platform, today released the findings of its recent attention meta-analysis, which has further proven the practicality of attention as a new measurement metric, and underscored actionable ways for companies to leverage attention for improved brand lift and campaign outcomes across the funnel.

Key Points:

Teads today released findings of its attention meta-analysis, further proving the practicality of attention measurement.
Teads found that quality premium publishers, such as Condé Nast and news publishers, outperform on attention metrics, with quality Teads content driving attention levels at least three times higher than Facebook, according to multiple measurement sources.
Moreover, Teads extended outside of digital media by measuring CTV within an omnichannel campaign across its digital and CTV inventory.
Our deep involvement with the Teads Attention Program supports that understanding, generating uplifts in attention to delivering stronger brand metrics and sales performance."

Michael Solomon Named CEO of PHD USA

Retrieved on:

Monday, May 15, 2023

Advertising, OMC, Marketing, OMG, OMD, Bacardi, PHD, Restaurant Brands International, NYSE, Omnicom Group, Clorox, Popeyes, D&I, Ecosystem, Burger King, Management

NEW YORK, May 15, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has named Michael Solomon CEO of PHD USA.

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NEW YORK, May 15, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has named Michael Solomon CEO of PHD USA.
"Mike's record of leading iconic brands through transformation agendas, building talented teams and never straying too far from the work, will assure PHD USA continues to be a valuable and trusted strategic partner to our clients," says PHD Worldwide CEO Philippa Brown.
"He personifies the PHD ethos of challenging the status quo, and as CEO he will be extraordinarily effective in empowering all of the agency's stakeholders - clients, partners and talent – to make the leap that turns unimagined challenges into reimagined opportunities."
We are grateful for her many contributions to the company and look forward to watching her continued success in our industry."

UM Announces New U.S. Leadership Across Growth, Strategy, Planning, Intelligence, Client Services and Operations

Retrieved on:

Friday, May 12, 2023

Ogburn is the driving force behind UM's new business development strategy, responsible for spearheading pitch strategy and generating leads for new client relationships.

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Ogburn is the driving force behind UM's new business development strategy, responsible for spearheading pitch strategy and generating leads for new client relationships.
Joining UM from Hero Collective where she led the strategy team, Thompkins also held executive roles at Publicis' Hawkeye.
Previously at Publicis Groupe's integrated media/communications agency, Team One, Larson worked in media leadership positions for high-profile brands like Lexus.
Wadeyka leads the charge on Business Planning and Operations, Media Operations, Resource Management and New Products and Services to drive efficiencies.

La Société Protectrice des Animaux (SPA), Havas Play, Subway, Dentsu and Carat Win 2022 MMA SMARTIES Best In Show Awards

Retrieved on:

Wednesday, April 19, 2023

MIAMI, April 19, 2023 /PRNewswire/ -- Celebrating the most imaginative and innovative work that marketing talent and agency teams have created over the past 2 years to drive business impact, MMA GLOBAL announced the winners for the 2022 SMARTIES X and SMARTIES North America Awards during the MMA's Possible Conference & Exposition in Miami, Florida April 17-19.

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SMARTIES X is the world's first marketing award recognizing innovation and business growth.
SMARTIES North America honors the most effective modern marketing in the United States and Canada.
Mindshare was a top SMARTIES winner overall, with 25 SMARTIES Awards representing Dove, Boost, Aquafina, Pepsi, KFC, Unilever, and more.
The campaigns that earned Best-in-Show honors are La Société Protectrice des Animaux and Havas Play's "Adopt a Mod" and Subway, Dentsu, and Carat's "Subway Eat Fresh Refresh" Campaign.

National University of Natural Medicine Ranked a Top School of Online Master's in Nutrition for 2023

Retrieved on:

Friday, April 14, 2023

OMD, NUNM, University, School, Student, CareerBuilder, National University of Natural Medicine, Integration, Integrated Postsecondary Education Data System, Naturopathy, IPEDS, National university, Nursing, Darland High School

PORTLAND, Ore., April 14, 2023 /PRNewswire/ -- National University of Natural Medicine (NUNM) has been recognized as one of the best schools for online learning at the master's level by OnlineMastersDegrees.org (OMD). NUNM's nutrition programs earned top honors for overall quality, affordability and commitment to student success. See where NUNM ranked.

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PORTLAND, Ore., April 14, 2023 /PRNewswire/ -- National University of Natural Medicine (NUNM) has been recognized as one of the best schools for online learning at the master's level by OnlineMastersDegrees.org (OMD).
NUNM's nutrition programs earned top honors for overall quality, affordability and commitment to student success.
"Each ranked school offers a fully or partially online master's program in nutrition at a time when earning a master's has become a minimum barrier to entry for many."
"Providing students with opportunities to get a master's online is only part of our rankings," said Darland.