New Frozen Foods Research Reveals Steady Shopping Behavior among Americans
“Frozen foods offer the complete package of solutions for today’s shoppers.”
- “Frozen foods offer the complete package of solutions for today’s shoppers.”
Frozen food’s core consumers, defined as those who consume these foods daily or every few days, held at 38% of all shoppers. - In addition to appreciating the convenience and time-savings made possible by frozen foods, the core consumer also reports enjoying the quality and nutrition found in the frozen food aisle.
- For shoppers, frozen foods help meet this new definition of value.”
The new research also identified that consumers turn to the frozen food aisle as they look for better-for-you products. - The research was conducted by 210 Analytics and is made possible by Brecon Foods, Hillphoenix, Nortera and Wawona Frozen Foods.