Iconic Chicago Commuter Transit Hub Gets Digital Media Transformation Powering Brand and Non-Profit Campaigns
CHICAGO, March 17, 2023 /PRNewswire/ -- Clear Channel Outdoor Americas (CCOA), (NYSE: CCO), the sole media provider for business and community partner messaging via the 500 W. Madison atrium and portal access to Metra's Ogilvie Transportation Center, announced today it has neared completion on a digital media makeover of the city's iconic commuter hub. Set for completion in April, a number of local brands and non-profits are first to the starting line and are already leveraging the impactful new digital media displays to reach and engage with 200,000+ affluent suburban rail commuters who pour into the city daily from the Chicago suburbs.
- "Brands and non-profits alike are tapping into the power of digital transit media in meaningful and measurable ways and this new media allows them to drive audience engagement with dynamic creative which they can see, touch and share on social media," said Chris Pezzello, president, Clear Channel Outdoor – Chicago.
- We invested in this digital media transformation to boost brands and our non-profit partners as they use our displays to reach consumers in contextually relevant ways throughout their daily journeys."
- Sitting in the epicenter of Chicago's busiest business corridor, this transformation mirrors the dynamic professional consumer base traversing through this commuter portal daily.
- The digital media makeover includes 42 state-of-the-art digital displays in Accenture Tower—500 W. Madison, Chicago's largest commuter portal connecting to one of the busiest rail stations in North America.