Sustainable Packaging Disruptors Bluebird and Pact Collective Partner to Drive the Beauty Industry Toward Circularity
SAN FRANCISCO, Sept. 25, 2023 /PRNewswire/ -- Bluebird, a climate technology company known for introducing accessible, user-friendly and rapid Life Cycle Assessment (LCA) tools, announces its official collaboration with nonprofit Pact Collective in an effort to move the beauty industry towards circularity. The beauty industry generates an estimated 120 billion cosmetic packages annually, the majority of which are single-use and will never be recycled. Sustainable packaging has long been desired by consumers but hard to execute by most brands, leaving a critical gap for indie, small and new-to-market brands who don't have the resources to deliver on sustainability wishes.
- The beauty industry generates an estimated 120 billion cosmetic packages annually, the majority of which are single-use and will never be recycled.
- With a shared commitment to sustainability, forward-looking technology, and a united vision for a more sustainable beauty industry, both partners are poised to redefine industry standards and enhance consumer transparency.
- The membership-based nonprofit offers beauty companies the opportunity to host collection programs for hard-to-recycle beauty and wellness packaging.
- The nonprofit also provides educational resources to push the beauty industry toward circularity by designing better packaging from the start.