Telematics Market Is Prime for a Pull-Ahead Leader
This underscores the opportunity for telematics brands to distinguish themselves in a competitive environment of commoditized solutions.
- This underscores the opportunity for telematics brands to distinguish themselves in a competitive environment of commoditized solutions.
- Drawing on input from 1,000 fleet decision-makers, the Telematics Path to Purchase report sheds light on the intricate process of shopping for and acquiring telematics solutions, and decision-makers’ perspectives on the telematics solution market.
- Further, fewer than 40% are familiar with the dedicated TSPs, including TomTom, Geotab, NexTraq, Omnitracs, MiX Telematics and Trimble.
- “While larger fleets have driven initial adoption, the market is gradually shifting toward smaller fleets and mixed fleet businesses.