Denizen® Rum Unveils New Look Celebrating its Caribbean Blends
SAN FRANCISCO, Sept. 27, 2023 /PRNewswire/ -- Denizen® Rum proudly presents a revitalized look that mirrors the dynamic rums nestled inside each bottle. The name Denizen draws inspiration from the Latin term "Deintus," which refers to those spirited explorers who roam the world seeking new experiences. A long-time bartender favorite thanks to the rich character and layered flavors that are ideal for crafting cocktails, Denizen's new visual identity honors the brand's commitment to creating an elevated spirit through sourcing and blending some of the best small-batch rums from throughout the Caribbean. The updated packaging encompasses design elements that beckon enthusiasts to delve into the Caribbean's vibrant culture, curious spirit, and the legacy of rum merchants who explored the region.
- SAN FRANCISCO, Sept. 27, 2023 /PRNewswire/ -- Denizen® Rum proudly presents a revitalized look that mirrors the dynamic rums nestled inside each bottle.
- Each label pays tribute to the culture, flora, and fauna of the unique blend's region.
- The Tufted Coquette, a bird that flies across the Caribbean collecting pollens, is a symbol for Denizen Rum's commitment to sourcing small-batch rums from across the Caribbean.
- Centuries ago, merchants would mix their aged Caribbean rums and save the best blends to sell in Europe as "Merchant's Reserve."