NBA All-Star Celebrity Game

Betterguards Unveils Newly Launched U.S. Product at NBA Summer League

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Thursday, July 20, 2023

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NEW YORK, July 20, 2023 (GLOBE NEWSWIRE) -- Betterguards , a next-generation sports technology innovator, announced today the unveiling of its newly launched U.S. product The BetterGuard during NBA Summer League 2023 in Las Vegas.

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NEW YORK, July 20, 2023 (GLOBE NEWSWIRE) -- Betterguards , a next-generation sports technology innovator, announced today the unveiling of its newly launched U.S. product The BetterGuard during NBA Summer League 2023 in Las Vegas.
After its success last year, the Betterguards returned to NBA Summer League offering NBA an up-close look at The BetterGuard's groundbreaking injury prevention and recovery technology shaping the future of basketball.
As part of NBA Summer League 2023, the company presented its game-changing ankle brace technology to NBA league and team executives, strategic partners, and investors.
"We’re thrilled to be back at NBA Summer League and to offer a unique solution for ankle injury prevention," said Betterguards CEO Tony Verutti.

Night Signs Top Sports and Gaming Creator, "Jesser"

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Friday, February 17, 2023

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AUSTIN, Texas, Feb. 17, 2023 /PRNewswire/ -- Night , an Austin-based talent management company, has announced the signing of "Jesser."

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AUSTIN, Texas, Feb. 17, 2023 /PRNewswire/ -- Night , an Austin-based talent management company, has announced the signing of "Jesser."
"Jesser has been able to bridge the gap between traditional sports and Gen Z internet culture faster than any creator I have ever seen," said Reed Duchscher, Founder and CEO of Night.
I'm confident that together we will bring even more value to his brand, his audience, and his partners."
A Los Angeles native, Jesser began posting comedy skits and gaming videos to YouTube in 2013.

RUFFLES® UNITES STAR-STUDDED ROSTER OF CHIP DEAL™ ATHLETES TO ENCOURAGE CHIP LOVERS TO "CHOOSE THE FLAVOR THAT SPEAKS TO YOU" AHEAD OF NBA ALL-STAR 2023

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Friday, February 17, 2023

PLANO, Texas, Feb. 17, 2023 /PRNewswire/ -- Heading into NBA All-Star 2023, Ruffles®, the Official Chip of the NBA and WNBA, is bringing together innovative flavors, big personalities and even bigger swagger in a new TV commercial starring NBA legend Charles Barkley and has unveiled the hoops icon as its honorary "Chip Deal Athlete" – joining current Chip Deal Athletes LeBron James, Jayson Tatum and A'ja Wilson, who are also featured in the campaign.

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To commemorate his honorary Chip Deal, Barkley – a legendary personality who certainly has his own flavor – requested Ruffles create a one-time only release of his favorite culinary flavor: Hot Dogs.
Ruffles® Hot Dog-flavored potato chips will drop in highly limited quantities during NBA All-Star Weekend.
"Just like the athletes and celebrities playing during NBA All-Star 2023, Ruffles' Chip Deal Athletes are hand-selected based on their skill, the flavor they bring to the table and their undeniable swagger," said Barkley.
"I'm thrilled to join this all-star roster and Chip Deal dynasty to bring my personal flavor and style to the brand."

Jumpcut Champions for Change in Hollywood with 'Uppercut Training Club' Gamified NFT Drop in Partnership with Atomic, WME, Tiffany Haddish, Alex Rodriguez, Baron Davis

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Tuesday, August 30, 2022

LOS ANGELES, Aug. 30, 2022 /PRNewswire-PRWeb/ -- Jumpcut, a tech-first media company, announced the official drop of UppercutTrainingClub.com, a gamified martial arts NFT aimed at democratizing Hollywood by creating data-driven, collaborative and inclusive IP built by a global web3 community. Backed by Silicon Valley VC fund Atomic and strategic investor WME, the company has assembled a "Hall of Heroes" to represent the community as inaugural holders led by Jumpcut investor and Chairman/CEO of AROD Corp., Alex Rodriguez, Award-Winning Actress Tiffany Haddish, MMA Champion Kimbo Slice Jr., World Champion Trainer Javier Mendez, Celebrity Trainer and Actor Corey Calliet, Entrepreneur and Crypto Investor Evan Luthra, Actor Lamorne Morris, two-time NBA All-Star and Serial Entrepreneur Baron Davis, Actor and Entrepreneur Oliver Trevena and Award-Winning Producer, Actor and Film3 Pioneer David Bianchi. In the company's work to further remove barriers to entry for underrepresented creators, Jumpcut also revealed itself as the originator behind a new narrative storytelling collective focused on amplifying women and non-binary voices: Women of Mystery (WoM).

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NFT holders will be granted non-exclusive commercial rights to empower them with freedom and utility to leverage the IP across mediums.
Uppercut Training Club is an interactive and collaborative storytelling experience that immerses its audience into an adrenaline-pumping web3 world of action.
Jumpcut connects writers and creators with audiences to build premium storytelling brands in which our community has creative and financial co-ownership.
Collaborators include global streamers such as Disney, and leading producers such as Amblin, SB Projects, Oscar-winning producer Lawrence Bender, and others.

THE BIG3 ANNOUNCES STAR-STUDDED COACH AND PLAYER LINEUPS FOR INAUGURAL ALL-STAR GAME

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Monday, August 15, 2022

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LOS ANGELES, Aug. 15, 2022 /PRNewswire/ -- The BIG3 today announced the players and coaches selected for the league's inaugural All-Star Game at State Farm Arena in Atlanta this Sunday, August 21. Coverage of the game begins at 3:30 pm ET on CBS and Paramount+ followed by the 2022 BIG3 Championship Game. It is a part of a massive weekend that also includes guest musical performances, the BIG3's first-ever Monster Energy Celebrity Game, and the 2022 Championship Game.

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"We're proud to feature the amazing talents in the BIG3 with our first-ever All-Star game - the game gets better every year," said BIG3 co-founder Ice Cube.
"We can't wait to show out in Atlanta - with the All-Star Game, Celebrity Game, and Championship Game it is the best ticket in town."
Trilogy's Isaiah Briscoe and Earl Clark, and Power's Glen Rice Jr. were awarded All-Star game honors, but will not be playing due to their teams making it to the Championship game.
The premier global BIG3 league features many of the greatest, most popular and skilled professional athletes of all time.

THE AXIE INFINITY COMMUNITY GOES FOR THE SLAM DUNK WITH BIG3 CHAMPIONS TRILOGY

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Saturday, August 13, 2022

LOS ANGELES, Aug. 13, 2022 /PRNewswire/ -- Today, the BIG3 announced that members of the Axie Infinity community – the token-based online video game– have purchased the majority of the Fire-Tier editions of Trilogy, receiving ownership-like value and utility in the 2021 BIG3 defending champions. This purchase is part of the BIG3's new model of ownership announced in April 2022, which leverages blockchain technology to sell NFTs offering ownership-like benefits. Other BIG3 FEAT owners include DeGods, Gary Vaynerchuk and VeeFriends, Bill Lee and MyDoge/DogeCoin, Krause House, and Snoop Dogg and PayPal Co-Founder Ken Howery.

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"We are absolutely thrilled to have the Axie Infinity community, cloudwhite, Artic, Jihoz, Flying Falcon, baronar, Enjoi AxieChat, Coco Bear, RCTech, Aur, freak and AxieDAO on board with Trilogy," said BIG3 co-founder, Ice Cube.
Hopefully, with the Axie community behind the team, Trilogy can pull out a win this weekend and go for the Championship 3-peat."
"We are coming together as a collective group of Axie community members to usher in a new era of fan engagement through the BIG3," said cloudwhite.
The premier global BIG3 league features many of the greatest, most popular and skilled professional athletes of all time.

MTN DEW® and RUFFLES® Present The Block at NBA® All-Star 2022

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Wednesday, February 9, 2022

The DEW Zone(aka basketball's ultimate deep shot) returns to test the league's top shooters in the star-studded MTN DEW 3-Point Contest.

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The DEW Zone(aka basketball's ultimate deep shot) returns to test the league's top shooters in the star-studded MTN DEW 3-Point Contest.
"We built The Block as a hub to celebrate DEW Nation's love for all-things basketball, music and culture on and off the court."
MTN DEW and RUFFLES are doing it BIG with 'The Block', a three-day experience in one of Cleveland's hottest neighborhoods.
It's the ultimate deep shot equipped with everyone's favorite DEW Zone basketballs and they're back in time for NBA All-Star 2022!

Ruffles, The Official Chip Of The NBA, And Anthony Davis Team Up For NBA All-Star 2020 To Bring Flavor On And Off The Court

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Wednesday, February 12, 2020

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PLANO, Texas, Feb. 12, 2020 /PRNewswire/ --Ruffles, the Official Chip of the NBA, is going full-court press as the presenting partner of the NBA All-Star Celebrity Game during All-Star 2020 in Chicago.

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PLANO, Texas, Feb. 12, 2020 /PRNewswire/ --Ruffles, the Official Chip of the NBA, is going full-court press as the presenting partner of the NBA All-Star Celebrity Game during All-Star 2020 in Chicago.
"NBA All-Star is the ultimate celebration of basketball culture from fashion and music to the celebrities and athletes converging in the host city.
ESPN will exclusively televise the 2020 NBA All-Star Celebrity Game presented by Ruffles on Friday, February 14, at 7 p.m.
"Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.

Ruffles Announces Return As Presenting Partner Of 2019 NBA All-Star Celebrity Game With 4-Point Line 'The RIDGE' To Benefit Special Olympics

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Tuesday, February 12, 2019

National Basketball Association All-Star Game, Ruffles, NBA All-Star Celebrity Game

PLANO, Texas, Feb. 12, 2019 /PRNewswire/ --Ruffles, the Official Chip of the NBA, announced its return as the presenting partner of the NBA All-Star Celebrity Game this year with a charitable twist throughout the entire game that will benefit the Special Olympics.

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PLANO, Texas, Feb. 12, 2019 /PRNewswire/ --Ruffles, the Official Chip of the NBA, announced its return as the presenting partner of the NBA All-Star Celebrity Game this year with a charitable twist throughout the entire game that will benefit the Special Olympics.
Ruffles and the NBA will host "The RIDGE," a 4-point line resembling the ridges in Ruffles potato chips, and Ruffles will donate $4,000 for every shot made from the line to foster environments of inclusion in sports in partnership with the Special Olympics, up to $40,000.
The RIDGE 4-point line will be open for the first and second half, doubling the presence from last year's game when it was featured in the second half.
The 2019 NBA All-Star Celebrity Game presented by Ruffles will air exclusively on ESPN and the ESPN App, at 7 p.m.