Michaels Launches Birthday Parties and Enhanced Classes and Experiences
IRVING, Texas, March 14, 2024 /PRNewswire/ -- Michaels, the best place for all things creative, is fueling the joy of creativity by offering even more ways for customers to engage online and in-store. Today the retailer announced the launch of its new "Birthday Parties" offering in the United States along with enhanced omnichannel experiences and events for all ages. This marks the latest step in Michaels' omnichannel transformation, as the company continues to invest in growth opportunities that foster and create a best-in-class customer experience.
- Today the retailer announced the launch of its new "Birthday Parties" offering in the United States along with enhanced omnichannel experiences and events for all ages.
- After a successful pilot in the Canadian market last year, Michaels is officially rolling out its "Birthday Parties" offering to customers across the United States.
- Birthday parties at Michaels help families create fun and memorable experiences without the stress of planning, encouraging a lifelong love of creativity through engaging guided crafts for kids ages 4 through 13.
- "The evolution of our classes and experiences program, now including birthday parties, offer our customers even more stress-free, seamless ways to get creative while carving a new path for Michaels' continued omnichannel growth."