Experts Forecast Increased Reward Program Spending, YOY Deal-Seeking Behavior This Holiday Season
Shoppers increased their reward program spending by 22% last year compared to 2021; they are on pace to match, if not eclipse, that pace this year.
- Shoppers increased their reward program spending by 22% last year compared to 2021; they are on pace to match, if not eclipse, that pace this year.
- Clear consumer-preferred categories such as food and drink, health and beauty, and entertainment and leisure are already experiencing YOY reward program shopping increases (116%, 44% and 28% respectively).
- Additionally, offering promotions that connect shoppers to brands digitally will help organizations reach people during the holiday season and easily follow up once it’s over.
- “Shoppers will be looking to their rewards programs to gain extra value and stretch their budgets this holiday season,” added Berry.