New Kaspersky research uncovers channel sentiments on how to best work with resellers in 2021
b'Woburn, MA, April 28, 2021 (GLOBE NEWSWIRE) -- Today, Kaspersky is sharing new insights regarding how to best work with channel partners following the height of the COVID-19 pandemic.
- b'Woburn, MA, April 28, 2021 (GLOBE NEWSWIRE) -- Today, Kaspersky is sharing new insights regarding how to best work with channel partners following the height of the COVID-19 pandemic.
- The research has found that overwhelmingly, 76% of IT channel partners, resellers and distributors in North America said they plan to go back to pre-pandemic models for generating sales once the pandemic begins to decline.
- This and other findings are a result of Kaspersky\xe2\x80\x99s recent channel report, Redefining Channel Relationships: An analysis of working with channel partners amid the COVID-19 pandemic .\nAs a channel driven company, the challenges facing the reseller industry as a result of the COVID-19 pandemic were a main concern for Kaspersky when discussing sales strategies in 2021.
- When asked what resellers will do differently from pre-COVID sales models, 73% said more video calls, 63% said less in-person meetings and 33% said more telephone contact.