Protect Our Winters

Ikon Pass Adds Renowned St. Moritz in Switzerland for Winter 24/25

Retrieved on: 
Thursday, April 4, 2024
Skiing, Snowboarding, Sports, Other Travel, Outdoors, Vacation, Destinations, Travel, Protect Our Winters, Winter Olympic Games, Piz Corvatsch, The North Face, Pass, Blender, Business development, Alterra Mountain Company, Tourism

Ikon Pass welcomes St. Moritz to the Ikon Pass community for winter 24/25, joining Zermatt in Switzerland for a total of six incredible European destinations.

Key Points: 
  • Ikon Pass welcomes St. Moritz to the Ikon Pass community for winter 24/25, joining Zermatt in Switzerland for a total of six incredible European destinations.
  • April 18, 2024 is the last day to score your Ikon Pass at spring’s lowest prices; prices go up $110 and savings end.
  • Ikon Pass now offers access to 59 global destinations and spring skiing at select destinations across North America.
  • “As an alpine icon and birthplace of winter tourism, St. Moritz is excited to join the Ikon Pass community.

KEEN Launches "World's Cleanest Shoe" Campaign, Invests In Consciously Created Shoemaking for 2024

Retrieved on: 
Monday, April 1, 2024
Kore, Green paper, Protect Our Winters, PFAS, Partnership, Carbon, Head, Keener, Life, Shoe, Investment, Joy, Plastic, Targhee, Optimism, KEEN, Consciousness, Mountainfilm, Shoemaking

PORTLAND, Ore., April 1, 2024 /PRNewswire/ -- As Consciously Creating, pioneering shoemakers, KEEN envisions a shoe industry that has a positive impact on lives. Now, 20+ years after its founding and 10 years after starting its journey to eliminate PFAS, KEEN is recommitting to its mission of making the World's Cleanest Shoes. This means galvanizing why the brand exists and investing in partnerships and processes that will make an even bigger difference in the decades ahead, including a multi-year partnership with environmental educator and filmmaker Max Romey.

Key Points: 
  • The truth is that traditional shoemaking is harmful to the planet and people, yet has remained unchanged for decades.
  • In 2023, KEEN organized its efforts for greatest impact around three Kore Value System Pillars: People, Planet, and Product.
  • Product: At KEEN, Consciously Creating means harvesting better materials, sourcing ethically, detoxing the planet, and making for life.
  • As it looks ahead to the next decade, KEEN is investing in momentous partnerships and processes to push the boundaries of Consciously Created shoemaking.

BAFFIN NAMES CANADIAN ARTIST AND ENVIRONMENTALIST MEG O'HARA AS BRAND AMBASSADOR

Retrieved on: 
Friday, March 15, 2024
Odyssey, Element, Protect Our Winters, The Explorers Club, Climate change, Royal Canadian Geographical Society, Longevity, Rocky Mountains, Machu Picchu, Partnership, Royal, Canada Wide Media, Travel, Policy, Commercial, National Geographic Explorer, Outdoor, Nature, Senior, Adventure, Biodiversity, UNESCO, Exploration, Creativity, Multimedia

An artist and environmentalist, O'Hara is bound for Iceland with Baffin as her official footwear and apparel sponsor.

Key Points: 
  • An artist and environmentalist, O'Hara is bound for Iceland with Baffin as her official footwear and apparel sponsor.
  • Following a meeting with the Canadian Ambassador to Iceland, Jeannette Menzies, O'Hara will delve into the country's icy landscapes and participate in climate change discussions.
  • As an artist and environmentalist dedicated to ocean conservation in polar and subpolar regions, this journey holds profound significance," says O'Hara.
  • Baffin Ltd. is a wholly owned subsidiary of Canada Goose Holdings Inc.
    View original content to download multimedia: https://www.prnewswire.com/news-releases/baffin-names-canadian-artist-an...

Aspen One Releases 2024 Sustainability Report

Retrieved on: 
Wednesday, January 17, 2024
Research, Sustainability, Partnership, Athlete, Team, History, Carbon, POW, Climate change, QR, Movement, Human, Climate, Protect Our Winters, News, Aspen Skiing Company

ASPEN, Colo., Jan. 17, 2024 /PRNewswire/ --  Aspen One published its latest Sustainability Report today, titled "25 Years of Questions." The report outlines the company's new sustainability strategy, which is designed to drive systemic shifts and create more rapid solutions to climate change.

Key Points: 
  • ASPEN, Colo., Jan. 17, 2024 /PRNewswire/ --  Aspen One published its latest Sustainability Report today, titled "25 Years of Questions."
  • As more companies than ever jump on the sustainability train, planet-cooking emissions continue to rise," said Aspen One SVP of Sustainability Auden Schendler.
  • This year marks the first report released from Aspen One , the newly formed parent company of Aspen Skiing Company, Aspen Hospitality and ASPENX.
  • As noted in the 2024 Sustainability Report, Aspen One aims "to mobilize its constituents as a version of the lobbying power of the NRA—but on climate."

Protect Our Winters Appoints Erin Sprague as CEO

Retrieved on: 
Tuesday, January 16, 2024
Family, Stanford University, Snow, Policy, Skiing, Female, Athlete, Intelligence, Business, Sport, Specialized Bicycle Components, POW, Climate change, Manager, Interim, Harvard University, Postgraduate education, Running, Virgin Media Sport, Human, Climate, Marketing, Autumn, Protect Our Winters, Aspen Skiing Company, Outdoor, SVP, Management

BOULDER, Colo., Jan. 16, 2024 /PRNewswire/ -- Climate advocacy organization Protect Our Winters (POW) is honored to announce the hiring of Erin Sprague as CEO. Erin is the third CEO and first female to lead POW in the organization's history, which was founded in 2007 by professional snowboarder Jeremy Jones. Currently serving as POW's Board Chair, Erin brings 20 years of professional experience at opinion-leading and mission-driven brands, proven leadership and commitment to climate advocacy, and her unique experiences at both for-profit and nonprofit organizations.

Key Points: 
  • BOULDER, Colo., Jan. 16, 2024 /PRNewswire/ -- Climate advocacy organization Protect Our Winters (POW) is honored to announce the hiring of Erin Sprague as CEO.
  • Erin is the third CEO and first female to lead POW in the organization's history, which was founded in 2007 by professional snowboarder Jeremy Jones.
  • Society is in an "all hands on deck" scenario and we are so excited to welcome Erin Sprague as our new leader.
  • Erin joining POW as the CEO represents a new era as we will draw off her background in business, climate tech, and marketing to lead POW in 2024 and beyond.

SANUK x Protect Our Winters Debut New Capsule Collection

Retrieved on: 
Tuesday, October 17, 2023
Dark, Partnership, Health, Climate change, NYSE, POW, Traction, Table tennis rubber, Organization, Carbon, Winter Olympic Games, Collection, Education, Movement, Creativity, Environment, Policy, X, Element, PFC, Life, Protect Our Winters, EVA, Tourism, Shoemaking, Sport

GOLETA, Calif., Oct. 17, 2023 /PRNewswire/ -- Sanuk®, a division of Deckers Brands (NYSE: DECK), has teamed up with Protect Our Winters (POW), a nonprofit environmental organization dedicated to the protection and enjoyment of the great outdoors. Sanuk and Protect Our Winters have launched a rad limited-edition footwear collection made with low-impact materials combined with offsets purchased for the small remaining emissions they create to make them carbon neutral. In addition to debuting the collaborative footwear collection, Sanuk has donated $25,000 in 2023 to help Protect Our Winters fight for climate policy changes that strive to create a positive, lasting impact on the health and preservation of our outdoor playgrounds.

Key Points: 
  • Sanuk and Protect Our Winters have launched a rad limited-edition footwear collection made with low-impact materials combined with offsets purchased for the small remaining emissions they create to make them carbon neutral.
  • The Sanuk x POW capsule collection features two puffy jacket-inspired all-gender styles that will elevate your cold-weather game to unseen heights.
  • "Sanuk is proud to partner with Protect Our Winters to bring awareness and education to our consumer base," said Katie Pruitt, Brand Director at Sanuk.
  • For more information about the Sanuk x POW collection, visit Sanuk.com/POW or follow along on Instagram @sanuk #smileon and @protectourwinters.

Christy Sports Rebrands SkiBonkers to Powder Daze, Unifying Season Kickoff Event Across Locations

Retrieved on: 
Wednesday, August 23, 2023
Pacific Northwest, Protect Our Winters, Skiing, Clothing, Obermeyer, Sale, Steamboat, Powder, Knowledge, Christy, Sturtevant, Tecnica Group, Tourism, PNW, Spyder, Western Canada, Ikon

LAKEWOOD, Colo., Aug. 23, 2023 (GLOBE NEWSWIRE) -- Christy Sports, the premier outdoor rental and retail service provider helping people #stepoutside, is excited to announce the rebranding of their SkiBonkers event to Powder Daze at the Sturtevant’s store in the Pacific Northwest. Previously, Christy Sports has run ski season kick-off sale events under distinct branded campaigns in Colorado and Washington. This year, the company has streamlined its approach by unifying all locations under the banner of Powder Daze, creating a more consistent and impactful experience for skiers and snowboarders nationwide.

Key Points: 
  • Previously, Christy Sports has run ski season kick-off sale events under distinct branded campaigns in Colorado and Washington.
  • This year, the company has streamlined its approach by unifying all locations under the banner of Powder Daze, creating a more consistent and impactful experience for skiers and snowboarders nationwide.
  • Powder Daze kicks off on Friday, August 25, 2023, and will run through Monday, September 4, 2023.
  • These offerings will be available at Powder Daze locations and online, featuring incredible deals of up to 60% off.

Christy Sports Continues to Evolve Heritage Powder Daze Event

Retrieved on: 
Wednesday, August 23, 2023
Social responsibility, Protect Our Winters, Education, Sports Authority, Skiing, Clothing, Passport, Woman, Powder, Obermeyer, Marketing, Snow, Sale, Brand, SOS, Spyder, Monarch, Christy, Sturtevant, Ikon, Tecnica Group, Sports equipment, Tourism

Powder Daze will start on Friday, August 25, 2023, and run through Monday, September 4, 2023.

Key Points: 
  • Powder Daze will start on Friday, August 25, 2023, and run through Monday, September 4, 2023.
  • Powder Daze remains the only legacy pre-season ski and snowboard event in the Denver market that was started years ago by Gart Sports with SNIAGRAG.
  • Decades later, Christy Sports is focused on evolving the annual event from a carryover sale to a true ski season kick-off.
  • Sturtevant’s is part of the Christy Sports family of brands and has historically run a similar event called SkiBonkers.

11th Hour Racing Hosts Film Screening in Collaboration with Protect Our Winters

Retrieved on: 
Tuesday, May 2, 2023
NZL, Human, Drink, Protect Our Winters, Life, Face, Friends, ZAF, Water, Fragility, RSVP, EDT, POW, Athlete, Sail Newport, Jess, Nature, The Shape of Water, Love, Humble Politician Nograj, Fort Adams State Park, Fort Adams, Rain, Grammy Awards, Film industry, Entertainment

NEWPORT, R.I., May 2, 2023 /PRNewswire/ -- 11th Hour Racing announced today the first public screening of its new film, Shaped by Water, followed by a live concert with American multi-genre singer-songwriter and musician Caroline Jones. The free outdoor event will take place, rain or shine, on Sunday, May 14, from 4:30-7:30 pm EDT at Fort Adams State Park in Newport, R.I.

Key Points: 
  • Produced by 11th Hour Racing and presented in collaboration with Protect Our Winters (POW), Shaped by Water brings together internationally renowned freediver and 11th Hour Racing ambassador Zandile Ndhlovu (ZAF), world-champion freeskier and POW Alliance athlete Jess Hotter (NZL), and professional offshore sailors, 11th Hour Racing Team (USA) — all of whom will attend the live screening.
  • "Shaped by Water is our largest film project to date, and it transcends the boundaries between sport, art, and nature," said Alessandra Ghezzi, communications director at 11th Hour Racing.
  • "This film illustrates how all of our lives are, in one form or another, shaped by water," said Corinna Halloran, creative projects manager at 11th Hour Racing.
  • For the public screening of Shaped by Water, 11th Hour Racing partnered with its long-standing grantees, newportFILM and Sail Newport .

Outdoor Master $1 Eco Shopping: Calling for a More Sustainable Business Model

Retrieved on: 
Thursday, March 23, 2023
Avery Dennison, POW, Growth, Climate change, Environment, Protect Our Winters, Multimedia, Snow, Clothing, Auction, Online shopping, Amazon, DUART

Despite selling over a million pieces of outdoor gear annually and having many products become best sellers on platforms such as Amazon, Outdoor Master still has thousands of unsold items.

Key Points: 
  • Despite selling over a million pieces of outdoor gear annually and having many products become best sellers on platforms such as Amazon, Outdoor Master still has thousands of unsold items.
  • After discussions with the brand community, Outdoor Master has decided to launch the $1 Eco Shopping initiative within its community.
  • As an outdoor gear brand committed to sustainability, Outdoor Master has been exploring ways to balance business growth and environmental protection.
  • The company's commitment to environmental sustainability extends beyond the $1 Eco Shopping initiative and is a vital aspect of its business model.