Nike’s “For Once, Don’t Do It” Rallies Strong Support, But Not Without Controversy
General population consumers, aged 16-49, found the spot Empowering (more Empowering than 98% of all ads), but not without controversy.
- General population consumers, aged 16-49, found the spot Empowering (more Empowering than 98% of all ads), but not without controversy.
- An overwhelming majority (60%) of respondents indicated the message was the Single Best Thing about For Once, Dont Do It, driving the high Empowerment score.
- It's nice to see a corporation, which has much more power than individuals within our society, pushing to support the black lives matter movement.
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