Yevonde: an introduction to the woman who pioneered colour photography
Its opening exhibition, Yevonde: Life and Colour, will be the most comprehensive to date on British photographer, Yevonde Middleton (1893-1975).
- Its opening exhibition, Yevonde: Life and Colour, will be the most comprehensive to date on British photographer, Yevonde Middleton (1893-1975).
- Signing her work simply, Yevonde (though she also worked under “Madame Yevonde”), she was a celebrated portraitist, innovative colourist and advocate for women in the profession.
- In the 1930s – against a tide of resistance – she championed the use of colour photography and was the first person in Britain to exhibit colour portraits.
- In 1914, having just turned 21 – and with some funding from her family – she opened her first studio.
Colour photography and innovation
- This reflected a widespread malaise in photographic portraiture, which was at that time stylistically confined to long-established conventions of black and white.
- But it was with the advent of Vivex – a technically demanding process for colouring photographs – around 1930, that Yevonde’s breakthrough came, despite strong resistance to colour photography from within the profession and potential clients.
- She declared that her priority was to use colour differently, to “produce a striking and original picture”.
Yevonde’s Goddesses Series
- Yevonde’s most famous project – the Goddesses Series of 1935 – was inspired by a charity ball.
- Each woman was furnished with props derived from Yevonde’s, sometimes whimsical, interpretation of their attributes.
- For me, the series reveals both the extent and the limits of her pioneering spirit.
- Most previous exhibitions have favoured Yevonde’s Goddesses Series.