Red Bull Racing

Mobil 1 Marks 50th Anniversary with Celebratory Racing Liveries Throughout 2024 Motorsports Season

Retrieved on: 
Friday, March 15, 2024

To celebrate the 50th anniversary of Mobil 1™ motor oil, this year the brand will showcase more than 40 iconic, specially-designed liveries and paint schemes on the track throughout the 2024 motorsports season.

Key Points: 
  • To celebrate the 50th anniversary of Mobil 1™ motor oil, this year the brand will showcase more than 40 iconic, specially-designed liveries and paint schemes on the track throughout the 2024 motorsports season.
  • Mobil 1 motor oils have long been the choice for preeminent race teams competing in the most demanding and popular motorsports series around the globe.
  • “These liveries exemplify our collaborations in lubricant innovation in the world of motorsports.
  • For coverage of Mobil 1 Twelve Hours of Sebring Presented by Cadillac as well as upcoming gold liveries and paint schemes, visit @mobil1racing on Instagram and X all year-long.

LucidLink Hosts Creatives at NAB 2024 to Discuss Collaboration in the Cloud

Retrieved on: 
Friday, March 22, 2024

SAN FRANCISCO, March 22, 2024 /PRNewswire/ -- LucidLink, the storage collaboration platform for the world's largest studios, brands, and creative professionals, will host several thought leadership sessions throughout NAB Show 2024. The panels, hosted both on LucidLink's stand in South Lower Hall (SL2080) and the South Upper Hall, will feature leading creatives working with sporting giants like the National Hot Rod Association and Red Bull Racing; creative advertising agencies such as Sandwich, Minute Media, and Bemo; and major studios including Paramount. These sessions will focus on real-life discussions regarding the advantages and opportunities that creatives face collaborating in the cloud.

Key Points: 
  • SAN FRANCISCO, March 22, 2024 /PRNewswire/ -- LucidLink, the storage collaboration platform for the world's largest studios, brands, and creative professionals, will host several thought leadership sessions throughout NAB Show 2024.
  • These sessions will focus on real-life discussions regarding the advantages and opportunities that creatives face collaborating in the cloud.
  • "We're pleased to feature our customers' stories, demonstrating how embracing cloud workflows facilitates remote work and collaboration," said Peter Thompson, CEO and co-founder of LucidLink.
  • Hear how Minute Media, a global tech and media company, uses LucidLink for worldwide collaboration.

The Red Bull Academy Programme proudly welcomes Pepe Jeans London as title partner for the 2024 F1 Academy season and beyond

Retrieved on: 
Thursday, March 7, 2024

As the Red Bull Academy Programme paves the way for women on the track, Pepe Jeans is proud to be part of the journey, celebrating each milestone in motorsport's evolution toward inclusivity.

Key Points: 
  • As the Red Bull Academy Programme paves the way for women on the track, Pepe Jeans is proud to be part of the journey, celebrating each milestone in motorsport's evolution toward inclusivity.
  • Oracle Red Bull Racing and Pepe Jeans also announce a debut ready-to-wear collection for Summer 2024.
  • As part of the renewed partnership, Pepe Jeans will provide both the reigning Formula One World Champions and the Red Bull Racing Pepe Jeans Academy Programme with travel kit for the 2024 season.
  • I'm also very pleased to welcome the brand as title partner of the newly formed Red Bull Racing Pepe Jeans Academy Programme, a major step in the Team's commitment to the future of women's motorsport.

RED BULL CELEBRATES THE 20TH ANNIVERSARY OF ORACLE RED BULL RACING WITH MAX VERSTAPPEN SPECIAL EDITION CAN

Retrieved on: 
Tuesday, March 5, 2024

SANTA MONICA, Calif., March 5, 2024 /PRNewswire/ -- Red Bull proudly commemorates the 20th anniversary of Oracle Red Bull Racing with the introduction of two thrilling initiatives: the exclusive Special Edition 2024 Red Bull Racing Can and the highly-anticipated Red Bull All Terrain digital game.

Key Points: 
  • SANTA MONICA, Calif., March 5, 2024 /PRNewswire/ -- Red Bull proudly commemorates the 20th anniversary of Oracle Red Bull Racing with the introduction of two thrilling initiatives: the exclusive Special Edition 2024 Red Bull Racing Can and the highly-anticipated Red Bull All Terrain digital game.
  • Special Edition 2024 Red Bull Racing Can – available in-stores late March, 2024:
    To mark the 20th anniversary milestone, Red Bull is unveiling a limited-edition can and pack featuring the iconic Oracle Red Bull Racing branding, showcasing three-time World Champion driver Max Verstappen and the Red Bull F1 car.
  • Available in 8.4 fl oz and 12 fl oz cans, as well as 8.4 fl oz 4-packs, and 12 fl oz 4-packs, this collectible item celebrates the spirit of Red Bull Racing.
  • Players can access the game through the activation site , with the chance to elevate their gameplay by purchasing a special edition 2024 Red Bull Racing Can.

Rokt Expands Partnership with Red Bull Racing, Joins Its Red Bull Academy Program for the All-Female 2024 F1 Academy Season, Supporting Team Driver Hamda Al Qubaisi

Retrieved on: 
Monday, March 4, 2024

NEW YORK, March 4, 2024 /PRNewswire/ -- Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced it has expanded its partnership with Oracle Red Bull Racing for the 2024 season of Formula 1 Academy. Rokt will support the newly launched Red Bull Academy Program by sponsoring the Red Bull Racing Pepe Jeans car for the 2024 season of F1 Academy.

Key Points: 
  • Rokt will support the newly launched Red Bull Academy Program by sponsoring the Red Bull Racing Pepe Jeans car for the 2024 season of F1 Academy.
  • Rokt announced it has expanded its partnership with Oracle Red Bull Racing for the 2024 season of Formula 1 Academy.
  • Red Bull Academy Program driver Hamda Al Qubaisi will compete in a car featuring Rokt branding in seven races across three continents.
  • "We're thrilled to expand our partnership with Oracle Red Bull Racing by supporting their F1 Academy Program for the 2024 season," said Elizabeth Buchanan, Chief Commercial Officer of Rokt.

Oracle Red Bull Racing, Ansys Go the Distance with Renewed Partnership

Retrieved on: 
Thursday, February 29, 2024

PITTSBURGH, Feb. 29, 2024 /PRNewswire/ -- Oracle Red Bull Racing renewed its partnership with Ansys (NASDAQ: ANSS) for three years to remain the most competitive Formula 1 (F1) team in the world. Oracle Red Bull Racing will continue harnessing the power of Ansys technology to improve aerodynamics, manage material data, and ensure structural safety of its cars in the 2024 season and beyond.

Key Points: 
  • Ansys simulation solutions helped Oracle Red Bull Racing driver Max Verstappen make history in 2023, winning 21 out of 23 races and leading 1003 laps.
  • He secured the Drivers' and Constructors' Championships with a massive 413-point margin, leading Oracle Red Bull Racing's team to the most dominant season yet.
  • Oracle Red Bull Racing faced new challenges as it prepared for the 2024 season due to spending caps and wind tunnel testing time limits.
  • "Ansys simulation software helped Oracle Red Bull Racing quickly adapt to the new F1 design guidelines last year and positioned us to maintain our technical leadership in a dramatically altered engineering landscape," said Craig Skinner, chief designer, at Oracle Red Bull Racing.

NOW AVAILABLE: THE GAMECHANGING ORACLE RED BULL RACING RBS#01 ELECTRIC SCOOTER

Retrieved on: 
Tuesday, February 27, 2024

LONG BEACH, Calif., Feb. 27, 2024 /PRNewswire/ -- After two years of meticulous design and development, the game changing Oracle Red Bull Racing RBS#01 electric scooter is now available and ready to ship — the team's first venture into the consumer product sector.

Key Points: 
  • LONG BEACH, Calif., Feb. 27, 2024 /PRNewswire/ -- After two years of meticulous design and development, the game changing Oracle Red Bull Racing RBS#01 electric scooter is now available and ready to ship — the team's first venture into the consumer product sector.
  • "The RBS#01 marks the launch of Oracle Red Bull Racing's first consumer product," said Rob Gray, Technical Director of Red Bull Advanced Technologies.
  • Designed over the course of 2,500 engineering hours, the RBS#01 is the ultimate electric scooter.
  • To prove the design concept, Oracle Red Bull Racing subjected the scooter to a series of Finite Element Analysis (FEA) tests to ensure it would stand up to extreme use.

Honda 2024 Motorsports Program Overview

Retrieved on: 
Friday, January 19, 2024

TOKYO, Jan 19, 2024 - (JCN Newswire) - TOKYO, Jan 19, 2024 - (JCN Newswire) - Honda announced its motorsports participation plans for the 2024 season.

Key Points: 
  • TOKYO, Jan 19, 2024 - (JCN Newswire) - TOKYO, Jan 19, 2024 - (JCN Newswire) - Honda announced its motorsports participation plans for the 2024 season.
  • 2024 will see Luca Marini join the Repsol Honda Team, and Johann Zarco join the CASTROL Honda LCR team.
  • Honda will continue the same partnership with both teams in 2024, its 60th anniversary*6 of F1 activities, aiming for even greater heights.
  • In North America, Honda Performance Development (HPD), which has been responsible for Honda's racing activities in the region, has been renamed to Honda Racing Corporation USA (HRC-US) in January 2024, and will aim to enhance Honda's automobile motorsports development on a global scale.

Visa and Red Bull Formula One Teams Announce Global Partnership

Retrieved on: 
Wednesday, January 24, 2024

Today, Red Bull F1 Teams and Visa (NYSE: V) announced an unprecedented multi-year agreement where Visa will become the first global partner of both Red Bull F1 teams, bringing a new look team to the F1 grid in the form of Visa Cash App RB, formerly Scuderia AlphaTauri.

Key Points: 
  • Today, Red Bull F1 Teams and Visa (NYSE: V) announced an unprecedented multi-year agreement where Visa will become the first global partner of both Red Bull F1 teams, bringing a new look team to the F1 grid in the form of Visa Cash App RB, formerly Scuderia AlphaTauri.
  • Visa’s first new major global sports sponsorship in more than 15 years, the agreement encompasses the Visa Cash App RB team, corresponding title partnership on the F1 Academy team entry and the Oracle Red Bull Racing team.
  • The Visa logo appearing on both the Oracle Red Bull Racing and Visa Cash App RB cars as well as the F1 Academy entries from the respective teams.
  • Furthering that commitment, Visa and Cash App will join Red Bull to champion Visa Cash App RB in the F1 Academy series.

Rokt to Acquire AfterSell to Expand SMB Offering and Unlock More Relevant Experiences for Shopify Customers

Retrieved on: 
Thursday, January 11, 2024

NEW YORK, Jan. 11, 2024 /PRNewswire/ -- Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced it has agreed to acquire AfterSell, a Shopify and Shopify Plus partner that helps ecommerce merchants upsell and cross-sell. Through the acquisition, Rokt will strengthen its SMB offering and expand its client portfolio to more than 20,000 SMB merchants, while giving them access to the same network and powerful AI technology built for large enterprises. The transaction is expected to close by February 1, 2024. Terms of the deal were not disclosed.

Key Points: 
  • Through the acquisition, Rokt will strengthen its SMB offering and expand its client portfolio to more than 20,000 SMB merchants, while giving them access to the same network and powerful AI technology built for large enterprises.
  • The acquisition will build on Rokt's own Shopify app, Rokt Ecommerce, which leading merchants such as BlendJet and True Classic use to unlock additional revenue and provide a more relevant shopping experience to their customers.
  • Rokt will further invest in its SMB Shopify offering by combining the complete capabilities of AfterSell and UpCart with the existing Rokt Shopify app to build a more robust product for merchants.
  • This acquisition provides more tools to Rokt Shopify app users to enhance their customers' shopping experiences while boosting revenue.