Hyundai Showcases Refined-Rugged SUV Experience in New Asian American Campaign for the All-New Santa Fe
FOUNTAIN VALLEY, Calif., March 18, 2024 /PRNewswire/ -- Hyundai and its Asian American marketing agency, TEN Advertising, are kicking off a new creative campaign for the 2024 Santa Fe SUV.
- FOUNTAIN VALLEY, Calif., March 18, 2024 /PRNewswire/ -- Hyundai and its Asian American marketing agency, TEN Advertising, are kicking off a new creative campaign for the 2024 Santa Fe SUV.
- The campaign, comprising two ads titled "Ruggedness" and "Wide Open Space," targets Asian American couples and families seeking exciting experiences in their everyday moments.
- Showcasing its ruggedness with solid exterior style and HTRAC AWD, as well as simultaneously presenting a comfortable, emotional, and sophisticated interior space, the campaign positions the new Hyundai Santa Fe as a refined-rugged SUV.
- At the same time, it addresses the demands of Asian American consumers who value premium and sophisticated spaces for their lifestyles.