Proximo Spirits

THREE CHEERS NAMED AS PR AGENCY OF RECORD FOR TINCUP MOUNTAIN WHISKEY

Retrieved on: 
Monday, April 8, 2024
Proximo Spirits, PR, Three Cheers, Social media, Originality, CO, Miner, Snowflake, Beer

NEW YORK, April 8, 2024 /PRNewswire/ -- Three Cheers PR today announced that it has been named PR agency of record for TINCUP Mountain Whiskey, part of Proximo Spirits' portfolio. The assignment follows the fast-growing alcohol-specialist agency's winning Stranahan's Colorado Whiskey, also owned by Proximo Spirits, after a competitive review last fall.

Key Points: 
  • NEW YORK, April 8, 2024 /PRNewswire/ -- Three Cheers PR today announced that it has been named PR agency of record for TINCUP Mountain Whiskey , part of Proximo Spirits' portfolio.
  • TINCUP takes its inspiration from Tincup, CO, an old mining town in the Rockies named after the old cups the miners would drink from.
  • Its famed TINCUP Original is a blend of high-rye bourbon and a small amount of Colorado single malt whiskey, cut with Rocky Mountain spring water.
  • Three Cheers, a wholly owned subsidiary of 360PR+ , is handling communications strategy, earned media and partnerships for TINCUP.

Reserva de la Familia by Jose Cuervo Unveils the 2024 Limited Edition Collector’s Box Created by Renowned Mexican Artist, Ana Pellicer

Retrieved on: 
Wednesday, February 28, 2024
Arts, Museums, Men, Entertainment, Restaurant, Bar, Wine & Spirits, Lifestyle, Specialty, Consumer, Food, Beverage, Retail, Other Consumer, Women, Museum, Philosophy, Copper, Multimedia, Museum of Modern Art, Proximo Spirits, Ageing, Sculpture, Element, Jose Cuervo, Executive, El Museo del Barrio, Hand, History, Latin, Furniture

Today, Reserva de la Familia® by Jose Cuervo, the award-winning pinnacle of the Cuervo portfolio, proudly announces its 2024 collector’s box, designed by celebrated Mexican sculptor, goldsmith, and leatherer Ana Pellicer.

Key Points: 
  • Today, Reserva de la Familia® by Jose Cuervo, the award-winning pinnacle of the Cuervo portfolio, proudly announces its 2024 collector’s box, designed by celebrated Mexican sculptor, goldsmith, and leatherer Ana Pellicer.
  • View the full release here: https://www.businesswire.com/news/home/20240228480910/en/
    Reserva de la Familia 2024 Extra Añejo Collector’s Box (PHOTO CREDIT: Proximo Spirits)
    A legacy that spans nearly three decades, the Jose Cuervo collaboration with globally celebrated Mexico-based artisans has resulted in nearly thirty uniquely crafted limited-edition Reserva de la Familia Extra Añejo collector’s boxes.
  • Only the most flavorful inner portions, or piñas, of six- to nine-year-old agaves are used when crafting Reserva de la Familia Extra Añejo.
  • This delightful discovery heralds a new opportunity to add more limited-edition designs from Reserva de la Familia to an aficionado’s collection.

Reserva de la Familia Introduces an Exquisite New Addition to Its Collection: Reserva de la Familia Añejo Cristalino Organico

Retrieved on: 
Wednesday, November 15, 2023
Retail, Food, Beverage, Organic Food, Wine & Spirits, Honey, Ageing, Tequila, Cooking, Multimedia, Light, Growth, Agave, Proximo Spirits, Restaurant, Production, Liquor, Familia, Cristalino State Park

Today, Reserva de la Familia by Jose Cuervo , the award-winning pinnacle of the Cuervo portfolio, announces the launch of Reserva de la Familia Añejo Cristalino Organico.

Key Points: 
  • Today, Reserva de la Familia by Jose Cuervo , the award-winning pinnacle of the Cuervo portfolio, announces the launch of Reserva de la Familia Añejo Cristalino Organico.
  • View the full release here: https://www.businesswire.com/news/home/20231115601364/en/
    Reserva de la Familia Añejo Cristalino Organico (PHOTO CREDIT: Proximo Spirits)
    Reserva de la Familia Añejo Cristalino Organico is the culmination of tequila craftsmanship passed down over ten generations.
  • “Reserva de la Familia Añejo Cristalino Organico embodies everything that makes Cristalino tequilas so dynamic.
  • Reserva de la Familia Añejo Cristalino Organico features:
    Color: Bright and clear with distinct tearing and a pronounced body.

KEVIN HART'S GRAN CORAMINO® TEQUILA WILL SUPPORT 50 BLACK AND LATINX SMALL BUSINESS OWNERS ACROSS THE U.S. WITH $10,000 GRANTS

Retrieved on: 
Wednesday, November 29, 2023
LISC, Tequila, Entrepreneurship, Small business, Local, Growth, Dream, Proximo Spirits, Local Initiatives Support Corporation

JERSEY CITY, N.J., Nov. 29, 2023 /PRNewswire/ -- Gran Coramino® Tequila, an ultra-premium tequila founded by entrepreneur Kevin Hart and 11th-generation tequila maker, Juan Domingo Beckmann, has launched applications for The Coramino Fund, the brand's giveback program, with U.S. impact partner Local Initiatives Support Corporation (LISC). The Coramino Fund supports Black and Latinx entrepreneurs across the U.S. with $10,000 grants as well as learning opportunities.

Key Points: 
  • The Coramino Fund supports Black and Latinx entrepreneurs across the U.S. with $10,000 grants as well as learning opportunities.
  • Gran Coramino Tequila donates $1 for every bottle sold to support Black and Latinx entrepreneurs and small business owners across the U.S. and in Mexico.
  • The impact our first year of collaboration with LISC had on Black and Latinx small business owners was inspiring to see.
  • "We're eager to continue leveling the playing field for under-resourced Black and Latinx small business owners.

THREE OLIVES VODKA LAUNCHES NEW AI-PLATFORM, "THE GENERAGER," FOR PEOPLE TO HOLD OR WIN THEIR OWN CURATED PARTIES

Retrieved on: 
Tuesday, October 3, 2023
Three Olives Vodka, Senior, Life, Friends, Rage, ABV, EDT, Marketing, Contest, AI, Proximo Spirits, ReserveBar, Social media, Nightclub, Liquor, Drizly

JERSEY CITY, N.J., Oct. 3, 2023 /PRNewswire/ -- Three Olives Vodka®, the now zero sugar, low calorie, and gluten-free vodka, announces its new AI-powered party builder "The Generager," an interactive digital platform designed to take your most electrifying, vibrant, and boldest party must-haves and blend them together into one creatively-curated party theme.

Key Points: 
  • Share your AI-generated rager on social media using the hashtags #ThreeOlivesGenerager #Contest and tagging Three Olives (Instagram and X: @ThreeOlives, Facebook: @Three Olives Vodka).
  • The Three Olives Vodka Generager Contest is now open for submission at threeolives.com/TheGenerager , with entries available until December 18, 2023 at 11:59 p.m. EDT.
  • Three Olives Vodka is now zero sugar, low calorie, and gluten free, inside a vibrant and simple new bottle and label design.
  • Three Olives Vodka is available nationwide and can be purchased in-store and online at ThreeOlives.com , Drizly , and ReserveBar .

GRAN CORAMINO TEQUILA LAUNCHES NEW "CLUB CORAMINO" FILM, STARRING KEVIN HART, ENIKO HART, AND SPECIAL GUEST MICHAEL IMPERIOLI, WITH A CINEMATIC FEAT THAT SHOWS THE WORLD HOW "HARD WORK TASTES DIFFERENT"

Retrieved on: 
Monday, August 28, 2023
Labor Day, Life, Goodfellas, Marketing, PULSE, Hardest to Love, Fight Club, LOS, Proximo Spirits, Hand, Film industry, Liquor

LOS ANGELES, Aug. 28, 2023 /PRNewswire/ -- Today, Gran Coramino Tequila has launched a new brand campaign with the debut of their anthemic film "Club Coramino," to celebrate their brand mantra, "Hard Work Tastes Different". The ultra-premium tequila brand launched in 2022, founded by comedian, entertainer, and businessman Kevin Hart and 11th generation tequila producer Juan Domingo Beckmann, and created with Global Brand Equities and Proximo Spirits.      

Key Points: 
  • "Hard Work Tastes Different" celebrates the ethos that Kevin Hart follows and mirrors his widely known position as the "Hardest Working Man in Hollywood."
  • Gran Coramino was born from two creators at the top of their craft, joining together to create a Cristalino and Añejo tequila where their hard work is evident in every delicious sip.
  • "I live by the Gran Coramino value that 'Hard Work Tastes Different' and challenged my team to show that in the most epic way possible in our first brand campaign," said Kevin Hart.
  • To bring this vision to life, Gran Coramino teamed up with director Sam Washington and Hartbeat, Hart's global, multi-platform entertainment company.

Proximo Spirits and Maestro Dobel Tequila Lands Hole in One at an Exclusive New Retail Experience With International Shoppes at New York's JFK Terminal 1

Retrieved on: 
Friday, July 7, 2023
Partnership, Travel, Life, Terminal One, Golf, Maestro, FedEx, PGA Tour Golf, JFK, Collection, PGA Tour Champions, Tequila, Growth, PGA, Proximo Spirits, John F. Kennedy International Airport, Dobel, PGA Tour Canada, Tourism, Liquor, Silver, Añejo

The impressive retail space was developed in partnership with International Shoppes and is in a prime location within Terminal 1.

Key Points: 
  • The impressive retail space was developed in partnership with International Shoppes and is in a prime location within Terminal 1.
  • High-end spirit drinkers are offered a custom-made shopping experience, getting bottles personalized via an on-site engraving across the featured range of Maestro Dobel(R).
  • As the growth of luxury tequila in travel retail continues to go from strength to strength, we're delighted to share this experience with JFK T1's international travellers."
  • Commenting on the activation, Scott Halpern, Co-CEO of International Shoppes, said, "We are excited to announce this partnership with Proximo Spirits, a world-class premium spirits company.

LEAGUES CUP ANNOUNCES GRAN CENTENARIO TEQUILA AS OFFICIAL TEQUILA PARTNER OF INAUGURAL TOURNAMENT

Retrieved on: 
Thursday, June 22, 2023
MLS, MEXICO, Partnership, Final, Senior, SUM, World cup, Season, Leagues Cup, History, Marketing, LIGA, Soccer United Marketing, Ice, CONCACAF, Proximo Spirits, Football, League, Glass, Sport, Liquor

NEW YORK and MEXICO CITY, June 22, 2023 /PRNewswire/ -- Today, Gran Centenario® Tequila and Leagues Cup announced Gran Centenario as the 'Official Tequila' for Leagues Cup – the first tournament in global soccer history to bring together two professional leagues and have the endorsement of the official soccer organizing bodies.

Key Points: 
  • NEW YORK and MEXICO CITY, June 22, 2023 /PRNewswire/ -- Today, Gran Centenario® Tequila and Leagues Cup announced Gran Centenario as the 'Official Tequila' for Leagues Cup – the first tournament in global soccer history to bring together two professional leagues and have the endorsement of the official soccer organizing bodies.
  • As the #1 tequila in Mexico, Gran Centenario Tequila is fully invested in igniting these two passions across all of North America as the 'Official Tequila' of Leagues Cup 2023," said Lander Otegui, Senior Vice President, Marketing at Proximo Spirits.
  • "Leagues Cup is proud to announce Gran Centenario as the Official Tequila of the inaugural tournament in 2023," said Jennifer Cramer, Executive Vice President at Soccer United Marketing.
  • To celebrate this exciting collaboration and the spirit of the tournament, Gran Centenario has also created the Gran Copa Paloma, an Official Tequila Cocktail of the Leagues Cup.

Got Your 6 VetFest Salutes Military Community in Middle Tennessee with Free Star-Studded Event

Retrieved on: 
Thursday, June 1, 2023
WKRN-TV, Friends, Vet, Reserve, Veteran, Government, National Guard, Organization, Pendleton Whisky, ABC, Loveless, Proximo Spirits, Family, Tourism

NASHVILLE, Tenn., June 1, 2023 /PRNewswire/ -- For the second consecutive year, the Bob Woodruff Foundation chose Nashville to host its Got Your 6 VetFest to honor our veterans, service members, their families and their caregivers. Held on July 15 from 4-7 pm at the Loveless Barn, Got Your 6 VetFest is a family-friendly event featuring live entertainment, food, activities, giveaways and, most importantly, community building and connections to resources available to the veteran and military community.

Key Points: 
  • Tickets are free to the veteran and military community only and will be available beginning June 1, 2023 at www.GotYour6VetFest.com .
  • "We are so excited to bring together the Nashville area military and veteran community for a day of community building, entertainment, and connection.
  • "I am so proud that through Got Your 6 VetFest we're focusing on both: building community and providing services for our veteran and military community.
  • Free, private event for veterans, service members, National Guard and Reserve members, and their families.

World's Largest Tequila Producer Partners with Aera Technology to Deploy Decision Intelligence

Retrieved on: 
Monday, May 8, 2023
Professional Services, Data Management, Retail, Technology, Wine & Spirits, Software, Consulting, Partnership, Proximo Spirits, Decision intelligence, Multimedia, Management

Aera Technology, the Decision Intelligence company, today announced a partnership with Proximo Spirits Inc. - a subsidiary of Becle, a globally renowned spirits company and the world's largest producer of tequila - to deploy Decision Intelligence.

Key Points: 
  • Aera Technology, the Decision Intelligence company, today announced a partnership with Proximo Spirits Inc. - a subsidiary of Becle, a globally renowned spirits company and the world's largest producer of tequila - to deploy Decision Intelligence.
  • View the full release here: https://www.businesswire.com/news/home/20230508005246/en/
    Proximo Spirits is a subsidiary of Becle — a globally renowned company in the spirits industry and the world’s largest producer of tequila.
  • Using Aera Decision Cloud™, purpose-built for Decision Intelligence, Proximo Spirits will improve and accelerate forecast and demand planning decisions across product lines in the U.S. and Canada.
  • "It's an honor to partner with the passionate team at Proximo Spirits," said Fred Laluyaux, CEO, Aera Technology.